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Air Canada and Alliance Atlantis Communications Take Off with Exclusive Deal for New In-Flight Programming
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9 July 2002

Air Canada and Alliance Atlantis Broadcast Group today announced an exclusive agreement whereby the Canadian broadcaster will provide a variety of programming from its analog and digital specialty networks for all Air Canada flights of 90 minutes or more.

Starting next month, Alliance Atlantis will provide a new, half hour in-flight magazine-style program featuring fully branded content exclusively from Alliance Atlantic networks, in addition to select full-length Canadian programs from such channels as HGTV Canada, Food Network Canada, Life Network, History Television, National Geographic Channel and the Independent Film Channel (IFC).

Spafax Canada Inc., publishers of Air Canada's enRoute magazine and producers of the carrier's onboard entertainment, created this innovative opportunity for these two leading Canadian companies to forge this partnership.

"As Canada's national airline, we're proud to offer the variety and depth of the Alliance Atlantis specialty networks - some of the best television programming being produced in the country," said Steven Grovestine, Director, Product Design, Air Canada. "Given that a variety of high quality in-flight entertainment is a priority for our customers - particularly on medium and long haul flights - we're confident that there is something for each of our customers in Alliance Atlantis' entertainment spectrum."

"We are thrilled to have the opportunity to expand our partnership with Air Canada and provide their customers with a glimpse of the far-reaching, high quality, entertaining programming offered by Alliance Atlantis networks," said Walter Levitt, Vice President of Marketing, Alliance Atlantis Broadcasting. "With a vast array of channels from which to draw, Alliance Atlantis is able to provide Air Canada with a breadth of content that will keep the programming fresh and interesting, while appealing to the sophisticated and varied interests of Air Canada customers." 

The new, exclusive agreement builds on an existing agreement with Air Canada that has included History Television vignettes as part of the airline's in-flight entertainment since 1997.

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