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HOME-COMING TRIP FOR OVERSEAS THAIS IN AUSTRALIA

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8 July 2002

About 40 Thai nationals and journalists residing in Australia will return to Thailand this week to participate in a detailed cultural and historical trip as part of the ‘Thailand Grand Festival’ national tourism campaign. 

It is the first step in a broader marketing strategy designed to encourage ‘home- coming’ visits by the thousands of overseas Thais, especially from places like the US, Germany, Japan and other European, Asian and Middle Eastern countries.

Jointly organised by the Tourism Authority of Thailand (TAT)’s Sydney Office, Royal Thai Consulate-General in Sydney and Thai community groups in the States of New South Wales and Victoria, the home- coming visit from Australia will be led by Consul-General of the Royal Thai Consulate-General in Sydney, Mr. Kitti Wasinondh. 

After the US, Australia is the second most popular destination for overseas Thais to settle, work and study. A number of Thai- Australian associations and society groups have emerged to promote inter- and intra- cultural relationships and boost awareness of Thai traditions and culture among Australians. 

On July 8, the group will arrive in Bangkok by Thai Airways International flight TG 994. They will be transferred to the Radisson Hotel for a traditional Thai welcoming ceremony, ‘Bai Sri Soo Khwan’ hosted by TAT. In the afternoon, participants will pay a courtesy call on the Minister to Prime Minister’s Office and TAT Chairman H.E. Mr. Somsak Thepsutin at Government House. 

Between July 9-13, the group will visit cultural, religious and historical attractions including Kamphaeng Phet, Sukhothai, Phitsanulok, Phetchabun, Lopburi, Ayutthaya and Kanchanaburi to reacquaint themselves with the sights and sounds of their home country, interact with local people and enjoy local agricultural products. 

TAT Acting Governor and Deputy Governor for Marketing Mrs. Juthamas Siriwan commented, “We hope the trip will make all participants proud of their traditional Thai cultural heritage and encourage them to promote the country’s image as a unique tourism destination. 

“This will help attract more international visitors to Thailand and also encourage more overseas Thais to return home to explore their roots,” Mrs. Juthamas added. 

In 2001, overseas-Thai visitors totalled 70,559, an increase of 0.51% over 2000. Of these, 2,772 (or 3.93% share) were from Australia. The biggest source countries of overseas-Thai visitors were Japan (10,654 or 15.10% share), the US (9,644 or 13.67%) and Germany (9,319 or 13.21%).

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