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GRAND HYATT DUBAI APPOINTED HOSTED BUYER HOTEL FOR ARABIAN TRAVEL MARKET 2003
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8 July 2002

The five-star deluxe Grand Hyatt Dubai, which will be the largest conference and convention centre hotel in the United Arab Emirates when it opens at the end of 2002, has been appointed the official hosted buyer property for next year's Arabian Travel Market - the Middle East's premier travel and tourism exhibition.

The striking, 674-bedroomed Creekside property will host 50 of the world's leading Meetings, Incentive, Conventions and Exhibitions (MICE) buyers and 20 of the top travel purchasers from throughout the Gulf Co-operation Council (GCC) during Arabian Travel Market 2003, which will be held at the Airport Expo Dubai from May 6 -9.

"The choice of the Grand Hyatt Dubai, with its impressive and extensive MICE facilities, ideally fits the profile of the 2003 hosted buyer programme.Though this year our hosted GCC buyer programme focussed solely on Saudi Arabia, the 2003 hosted Gulf purchasers will be targeted from within the Kingdom, but also from Kuwait and Qatar," explained Matt Thompson, Group Exhibition Director, Overseas Events, Reed Travel Exhibitions (RTE), which organises Arabian Travel Market.

"This decision emerges from exhibitor feedback which shows increased industry attention being paid to the additional GCC states. The decision to once again focus on the MICE sector also results from industry demand. This year hosted MICE buyers came from 10 countries spread throughout the Middle East, Europe, the Indian Sub-continent and the USA. We will look to further expand this geographic spread following review of post-show exhibitor feedback."

The hosted buyers staying at the Grand Hyatt Dubai will meet Arabian Travel Market exhibitors on the first day of the show in an appointment-setting session. "These appointment can take place in privacy and comfort and, because exhibitors select the buyers they most want to meet, they are extremely productive," added Thompson.

The Grand Hyatt Dubai says the hosted buyer programme will be an ideal opportunity to showcase the city conference hotel to an influential industry audience.

"This programme meets our requirements of personally addressing industry influencers with substantial buying power both from the GCC market, which is important to us given Dubai's appeal to the intra-regional segment and, of course, to the international MICE sector, which has the business most suited to a property like ours - a city conference hotel with world-class facilities in a resort environment," said Peter Fulton, General Manager, Grand Hyatt Dubai.

Being built close to the world-famous Dubai Creek Golf & Yacht Club, the Grand Hyatt is just 10 minutes drive from the Airport Expo Dubai and Dubai International Airport. It will boast tech-smart guest rooms that reflect superior standards of innovative design, breathtaking architecture and luxury facilities.

"We are confident of impressing the MICE buyers with over 4,340 square metres of conference and meeting space," said Fulton. "Our message will be to position the property as one of the Middle East's largest and most sophisticated conference hotels."

The Grand Hyatt Dubai has two high-ceilinged, rectangular, pillar-free conference ballrooms, which can be separated into three soundproof units each with designated pre-function areas. Unique in Dubai, it also features a state-of-the-art Media Room, equipped with cutting-edge multi-media and communications technology for presentations and multi-lingual simultaneous translation facilities.

"In addition we have 11 meeting rooms of various sizes catering to events of between 15 and 100 people and two boardrooms which can host up to 12 for executive meetings," said Fulton.

The Grand Hyatt is looking to differentiate itself with a superior incentive product.

"We are developing ground-breaking incentive solutions for high performing delegate groups," said Fulton. "These include our Outdoor Incentive Challenge, an innovative blend of team games which will be designed by an external consultant to stretch and motivate teams to succeed.

"Other MICE solutions will include culturally relevant events and activities, creative themed evenings and customised options for incentive and corporate clients to develop radical and original stimulating games, challenges and concepts."

To date, exhibitors from across the Middle East, North Africa, Asia and the Indian Sub-continent have contracted for Arabian Travel Market 2003. RTE anticipates final participation from more than 50 countries.

"The early sales prognosis is excellent with many destination pavilions increasing the size of their participation, strong growth from within Asia and healthy interest from a number of potential new exhibitors who visited the show this year," said Thompson.

RTE, which is part of Reed Exhibitions (RX) organises 12 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, the International Luxury Travel Market, La Cumbre, International Golf Travel Market, Mediterranean Travel Fair, Top Resa, AIME and ICCA Exhibition in association with ICCA Congress.

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