Finnair is carrying out its strategy of sustainable growth by increasing its
Asian traffic and by preparing for the liberalisation of traffic rights in
the Baltic States which may take place as early as next year. The goal is
sustainable growth based on a healthy economy, first-rate service, well-known brands and a solid market
position. President and CEO Keijo Suila presented these points today Monday at
an investor seminar in Stockholm.
Growth prospects in Asia and the Baltic area
Asian traffic grew 17 percent in 2001 and just under 40 percent in the first
nine months of this year compared with the same time last year. The growth
is proportionally greater in Business Class than in Economy Class. Finnair's
passenger load factors in longhaul traffic are over 80 percent.
Finnair is increasing its longhaul fleet by a fifth MD-11 aircraft this
coming winter. The airline will increase frequencies to its current Asian
destinations and reopen its Osaka route next summer. The European Common
Aviation Area (ECAA), which may come into force as early as 2003, will allow
EU member state and EU applicant state airlines to operate in all countries
that are party to the agreement. Finnair's Estonian affiliate Aero Airlines
AS began operations earlier this year and its operations will grow as the
Baltic State markets open up.
A healthy economy enables sustainable value creation
During the past year, Finnair has adjusted its operations to meet a healthy
growth. The profitability of the route network has been improved by decreases in
European and domestic operations and increasing capacity in the strongly
growing Asian traffic markets.
Operating costs have been controlled by a 115 million euro cost-cutting
programme. The programme has also brought lasting improvements to the cost
structure. In the second quarter of the year, unit revenues continued to
grow and unit costs to decrease.
"Despite difficult circumstances, I believe we will achieve a better,
profitable financial result this year compared with last year," says President and CEO Keijo
Suila.
In order to achieve sustainable and value creating growth, a minimum target
for an operating profit with the current capital structure has been set at
six percent of the turnover. With the current level of turnover, this should
amount to approximately 110-120 million euro.
The annual target for total shareholder return (TSR) has been set at 15
percent. Finnair's dividend policy is to pay at least a third of the annual
result in dividends. |