At
the recent IT&CMA travel show and exhibition which took place in
Bangkok from 23 - 25 October, we had the opportunity to ask hoteliers
both at a corporate and individual property level, what they were doing
about security following recent warnings that different countries in
Asia were now, new, potential targets for terrorists. While
security on a governmental level has been stepped up considerably with
more police both in uniform and undercover being posted to tourist
areas, and tighter immigration controls etc throughout Asia. The
message we received from hotels was less encouraging with many saying
that their security was already very tight, and that there was only so
much that can be done. Most, especially the large international hotel
companies have extremely good reactionary procedures in place, where
everyone from the housekeeping department and up, know how to handle and
manage different emergencies within the building. The
question after the Bali bombing though, has to be whether reactionary
procedures are sufficient, and should we not be reviewing our security
to ensure that enough precautionary and preventative measures are in
place to ensure that our establishment whether it
be a hotel, bar, shopping centre or whatever is as difficult a target as
possible. It
is at this stage we fall into a problem, where many hotels fear that if
they step up security with preventative measures such as metal detectors
on the door, bag checks for every person entering, extreme monitoring of
cars in the car park and in close proximity to the building, that they
may actually be frightening people away and consequently lose business. We
asked a major International Hotel in Bangkok whether their popular bar
had stepped up security to ensure, as much as possible, the security of
their guests. The response we received was that security was already
very tight, but implementing bag checks, metal detectors etc would give
the wrong message and would inconvenience guests. We asked whether any
market research had been done by this hotel or by their corporate office
to see whether their guests would actually prefer additional
inconvenience if it meant that they were possibly in a safer environment
(read
some readers comments). After all in today's uncertain world wouldn't you prefer to
go to a hotel, bar, restaurant which had implemented additional security
that was visible, rather than one that was at least on the surface not
doing as much ? Most people we have spoken to said they would prefer the
inconvenience. Please
take our security poll. Bali
came as a shock to us all, who would never have thought that this idyllic
tourist destination would be home to such horror. What we need to do is
learn from this massacre, it is far too easy for the travel industry to
moan about how unjust travel advisories etc are, how our own countries
are safe, and how it will never happen 'here' - but wait isn't that what
we thought about Bali ? Granted
travel advisories are damaging, and their fairness or bias needs to be addressed, but they are a separate problem to the question of
preventative security measures. Ultimately we can only pray that such a
tragedy will never take place where 'we' are, what however we will never
be able to say is that we were not warned. Whether
these warnings are exaggerated, precautionary, or fact is of little
importance, and ultimately only time will tell, what the travel industry
needs to do though, is heed these warnings and fight them by
telling the guests that we care about your security, about our staffs
security and our own. As
an industry we need to look more deeply into the question of security
and analyse whether it is time to disturb guests if that means
increasing their own safety. After all where would we be without clients
? Thoughts
and comments should be sent to the Editor |