Shangri-La appoints new representative and sets up toll-free reservations number for Korea

Shangri-La Hotels and Resorts has shown its commitment to increasing its rapidly expanding Korean business by appointing a representative, Gene K. Jung, and setting up a new toll-free reservations number for Korea. The largest Asian-based luxury hotel group in the region has seen its room nights from Korea grow by almost 40% year on year.

Based in Seoul, Mr Jung's role is to increase Shangri-La's brand and sales  presence in Korea, to develop trade and press contacts, and to organise promotional activities. The new toll-free reservations number (007-988-521-6888) will provide an additional service for Koreans wishing to travel to any of Shangri-La's 38 properties. They can request information, check rates and make bookings at the group's five-star Shangri-La and four-star Traders hotels at no cost at all.

Commenting on the Korean market, Carmen Lam, Shangri-La's group director of  sales and marketing, said: 'We are delighted to see such healthy growth in room nights from Korea, especially in the honeymoon market. Our resorts, key city hotels, Philippine properties and hotels in the north east of China have seen the largest increase in Korean business. With 16 hotels in mainland China and a number of new hotel projects opening soon in the country, Shangri-La is well placed to appeal to Korean visitors travelling to China as well as to the rest of Asia Pacific.

'We are committed to growing our business from Korea even further and our  appointment of a representative based in Seoul, combined with a new toll-free line, shows that we want to make doing business with Shangri-La as easy as possible.'

Shangri-La Hotels and Resorts has nearly 20,000 rooms located in the Chinese mainland, Fiji, Hong Kong SAR, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Thailand.