Sofitel to open on Sukhumvit Road, Bangkok, end 2004

Accor will bring its five-star Sofitel brand to the heart of Thailand's capital city with the opening of the Sofitel Sukhumvit Bangkok by the end of 2004.

The 380-room hotel will be one of the city's most prominent luxury properties located in the city centre on Sukhumvit Soi 13, near the Queen Sirikit National Convention Centre (QSNCC), and adjacent to the Bangkok Skytrain and soon-to-open Bangkok Mass Rapid Transit underground system. The hotel will feature three restaurants, including two themed f&b outlets, in addition to two bars and a nightclub.

Besides it proximity to QSNCC, Sofitel Sukhumvit will be well positioned to attract significant convention and meetings business. Its ballroom will be able to accommodate more than 1,000 guests for dinner, and it will have an addition 10 meeting rooms for private events or corporate training programmes. 

Sofitel Sukhumvit will pamper guests at its exclusive spa and fitness centre, while business travellers will enjoy Sofitel Club executive floors and the spacious Sofitel Club Lounge.

Deputy Chairman Asia Pacific, Jochen Dobel, said hotel's location on lower Sukhumvit was perfect for Sofitel's upmarket position.

"Sukhumvit Road is a hub of Thailand's resident foreign community and is popular with both leisure and corporate travellers. Sofitel Sukhumvit will be well positioned near fashionable shopping centres and well-known tourist attractions, in addition to the offices of major multi-national companies doing business in Thailand.

"As the management company we are pleased to enjoy such a prime location and high-quality product, and we look forward to successfully managing the hotel for many years to come."

According to Mr Dobel, the strength of the Sofitel brand combined with Accor's global sales, reservation and distribution system would give Sofitel Sukhumvit a market advantage in Bangkok's competitive hotel sector.

"Lower Sukhumvit is a very competitive market, and Accor believes that our global sales and reservation network will be an important component to ensure the hotel's continued success."

Sofitel Sukhumvit Bangkok will be Accor's fifth Sofitel in Thailand after the Sofitel Central Hua Hin Resort, Sofitel Central Plaza Bangkok, Sofitel Raja Orchid Khon Kaen and the Sofitel Silom Bangkok, which will be officially opened on 1 September.