Patrick Imbardelli to take on Asia Pacific Chief Marketing Officer and Senior Operations Role at Six Continents Hotels Group

Six Continents Hotels today announced the promotion of Patrick Imbardelli to Chief Marketing Officer and Senior Vice President, Staff Services, Asia Pacific.

Patrick Imbardelli will take on responsibility for Six Continents Hotels' senior operations role, including the following functions: legal, total quality management, technical services, human resources, operations support, information technology and procurement. He will continue to bear overall responsibility for Six Continents Hotels' Asia Pacific marketing function, including strategic marketing and sales, distribution and revenue management for Six Continents Hotels' brands including Inter-Continental, Crowne Plaza and Holiday Inn. Prior to his new appointment, Mr. Imbardelli was the Vice President of Marketing, Six Continents Hotels Asia Pacific.

"Patrick's promotion to Chief Marketing Officer, Senior Vice President, Staff Services, will increase his role in driving the company's growth in Asia Pacific and be directly relevant to our key revenue generating goals. In this high profile position, Patrick will play a pivotal management role in the core operational functions of our business in the region, including top line systems performance to increase room night deliveries, building on the organization's IT infrastructure and reengineering Six Continents Hotels' internal business. With Patrick's focus on driving operations, I will continue to focus more on strategic capital investment and driving incremental revenue for the company," said Richard Hartman, Managing Director, Six Continents Hotels Asia Pacific.

In addition to the Six Continent's Asia Pacific marketing team, the following will now report to Mr. Imbardelli: Liz Collinson, Vice President, General Counsel; Rey Alcocer, Vice President, Total Quality Management; Paul Davis, Vice President, Technical Services; John Cameron, Vice President, Human Resources; Steven Hicks, Vice President Operations Support; Ivan Chan, Vice President Information Technology; Andrew Wilson, Director of Procurement.

"Since his appointment as Vice President, Marketing, Six Continents Hotels Asia Pacific, Patrick has helped lead Six Continents Hotels to become a major operator in the region, stimulating business, building brand equity and increasing room sales for Inter-Continental, Crowne Plaza and Holiday Inn hotel brands. Our strategy is to build a global suite of high-growth, high-return hotel brands that are market leaders, enhancing revenue and returns for the hotels in our portfolio. He's been instrumental in helping Six Continents Hotels to achieve this in the region," added Mr. Hartman.

An expert in the industry, Patrick Imbardelli has over 22 years experience in the hospitality industry. Patrick Imbardelli will continue to be based at Six Continents Hotels Asia Pacific headquarters in Singapore reporting to Richard Hartman, Managing Director, and Six Continents Hotels Asia Pacific.