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Agenda set for third Marketing Forum conference - Experts to convene in Dubai to discuss best marketing practices in action

1 July 2002

The Marketing Forum conference, to be held on October 21 to 23 at the Emirates Towers hotel in Dubai, will this year focus the attention of its delegates and speakers on "Best Marketing Practice in Action". 

According to the conference organisers Gray Business Communications, The Marketing Forum, now into its third season, is firmly established as the anchor for a series of region-wide one-day seminars, with the October conference theme considered "an inevitable choice" for this year.

Judith Gray, conference director, said: "We have seen The Marketing Forum establish a solid reputation in just three years. This year's theme was influenced by in part by Dubai's own drive in establishing itself as a world-class centre for excellence and the region's commercial capital. 

"We believe it is vital that the marketing, advertising and public relations sectors are seen to be operating to international standards and, more importantly, how these standards can be applied locally and how they can result in bottom-line benefit." 

Following extensive research into the preferences of attendees at each of the six previous Marketing Forum events, the structure of the conference has altered this year. Project manager Brian Berry said: "We have re-structured the event to combine two keynote speeches each day. The afternoons will be spent examining the best application of these strategies in a number of breakout seminars. These will be delivered by business academics and practitioners from Canada, Europe and the region."

Berry stressed that the need to equate strategy to bottom-line results has influenced the tailoring of conference content to meet the needs of marketing decision-makers in the Middle East. He explained: "The breakout seminars in particular are geared to deliver proven methods to turn marketing plans into dollar benefits."

Capitalising on the success of the previous two international marketing conferences, the organisers have already signed up first-class, globally recognised speakers, as well as key sponsors including: Saudi Arabian Airlines; LandRover; Canon; Microsoft; BBC World; MBC; Zamil Air Conditioners; MEMRB; The Economist; and Gulf Marketing Review.

Keynote speakers include Jim Harris, a leading authority on strategic planning and leadership development, on Planning for growth and decay in a dynamic marketplace, while YO! Sushi founder Simon Woodroffe will address Daring to create the new. Both speakers will be appearing in the Gulf for the first time. Alyque Padamsee, the charismatic chairman of AP Associates in India, will be discussing The expectation of the new consumer; and Khamis Al Muqla, Chairman Saatchi & Saatchi Middle East, Bahrain will address the current hot topic of Making the case for best practice in advertising.

In addition, breakout seminars will be hosted by eight recognised business leaders, including: Professor Colin Gilligan, professor of marketing, Sheffield Business School, UK; Ron de Pear, chairman of CIA International, UK; and Mark Van der Ven, managing director of ACCPAC in Dubai.

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