Mediterranean Travel Fair 2002 to have Educational Seminar Programme

Reed Travel Exhibitions, organisers of Mediterranean Travel Fair, have announced that a comprehensive educational seminar programme is confirmed to run alongside the event taking place from 17-19 September 2002 in Cairo, Egypt.

Mediterranean Travel Fair, now in its third year, incorporates the whole of the Eastern Mediterranean region including Egypt, Jordan, Lebanon, Palestine, the Syrian Arab Republic, Turkey and Cyprus. It provides the perfect business forum for key travel trade professionals to meet with leading tourism suppliers where every sector of local, regional and international travel is represented. 

"The seminar programme at MTF has grown year on year and we are delighted to announce that we have a varied programme in place for this year's event", said Lindsey Kavanagh, Marketing Manager, Overseas Events. "Our aim is to offer an educational as well as a business platform for delegates and the seminar programme provides the opportunity to gain valuable ideas on how to enhance the marketing of products and services."

The seminar programme will include two seminars given by CIMPA (Connected International Meeting Professionals Association) on "Marketing to American Associations and Corporations" and "Using Technology to Target the Meetings and Incentives Market." Richard Butler, Professor of Tourism at the University of Surrey, UK, will speak on the subject of "Ecotourism: Is it the answer to the negative environmental impacts of world tourism expansion?" Other topics on offer are E-Travel and Sustainable based tourism.

The seminars will be free of charge to all MTF delegates and no pre-booking will be required. 

Seminar Programme

Tuesday 17 September

Time: 15.00 - 16.00

Organiser: Intoegypt.com

Title: E-travel

Speaker: Tariq Howeidy

Wednesday 18 September

Time: 11.00 - 12.00

Organiser: Brid D. Beeler, Worlds Apart

Title: Sustainable based tourism in the Middle East and Africa

Speaker: Brid D. Beeler

Time: 14.00 - 15.00

Organiser: Connected International Meeting Professionals Association (CIMPA) 

Title: Marketing to American Associations and Corporations

Speaker: Dr Andrea Sigler

Time: 15.30 - 16.30

Organiser: Connected International Meeting Professionals Association (CIMPA)

Title: Using Technology to Target the American Meetings and Incentives Market

Speaker: Randy Bencke

Thursday 19 September

Time: 11.00 - 12.00

Organiser: Richard Butler, School of Management Studies for the Service Sector, University of Surrey

Title: Ecotourism: Is it the answer to the negative environmental impacts of world tourism expansion?

Speaker: Dr Richard Butler, University of Surrey, UK