The Dubai Department of Tourism and Commerce Marketing (DTCM) led a delegation comprising nine leading travel trade firms to participate in the Swedish International Travel & Tourism Trade Fair (TUR) that concluded in Gothenburg recently, in a drive to attract more Scandinavians to holiday in Dubai.
TUR is Scandinavias foremost travel trade fair and this year attracted around 1,900 exhibitors from almost 100 countries, said DTCM Executive Overseas Promotions, Khalifa Buamaim who led the Dubai team at the event.
He noted that Dubais popularity in the Scandinavian market had grown since the opening of a DTCM representative office in Stockholm covering the Nordic countries.
Dubais hotel establishment guests from Scandinavia grew by 15% in 2000 to almost 46,000 and with 32 Scandinavian tour operators currently offering Dubai packages, all the indications are positive for further growth from this market, Mr.
Buamaim.
Nine co-participants exhibited under the DTCMs umbrella at the event including Alpha Tours, Crown Plaza Dubai, Dubai Marine Beach Resort & Spa, Emirates, Golden Sands Hotel Apartments, Leisure Time Tourism, Net Tours, SNTTA
Emirates Tours and Sunflower Tours.
TUR 2002 was organized in conjunction with Swedish Travel & Tourist Trade Federation (RTS), Association of National Tourist Organizations Representatives (ANTOR) Pacific Asia Travel Association (PATA) and the Swedish Travel & Tourism Council.
TUR is the leading travel fair in Scandinavia. The TUR fairs have been organized by the Swedish Exhibition & Congress Centre in Gothenburg, Sweden, since the first fair in 1984. |
