SRS-WORLDHOTELS, one of the worlds leading and most dynamic hotel marketing and representation consortia, is organizing a high profile sales blitz in Chinas two key cities, Beijing and Shanghai on behalf of its more than 400 member hotels worldwide.
Senior executives from SRS-WORLDHOTELS Asia Pacific member hotels will meet with leading travel trade professionals, corporate travellers and members of the press in events taking place in the two cities. The SRS-WORLDHOTELS annual regional conference will also be held simultaneously at The Presidential Plaza Beijing, the newest member of SRS-WORLDHOTELS Deluxe Collection and the first hotel in China to be admitted to this prestigious group.
Highlights of the roadshow will be a cocktail presentation followed by dinner for the travel trade at the Presidential Plaza Beijing on Friday 24 May, and a similar event to be held at The American Club in Shanghai on Tuesday 28 May. Around 100 local travel industry representatives are expected to attend each of the two events. Lucky draw contests will also be held with the chance to win great prizes including accommodation and car rental.
Joining the roadshow will be senior executives from SRS-WORLDHOTELS members Bali Hilton International, Banyan Tree Maldives, Vabbinfaru, Beijing Landmark Towers, Evergreen International Hotels, Hotel Lotte World, Metropark Hotel and Presidential Plaza Beijing. The hotel guests will also be partnered by representatives from Hertz Rent-A-Car and Abacus, the leading GDS system in China, who will at both events give a demonstration of how to make real-time online bookings of cars and hotels through the GDS system.
"We see the China market as one of great long-term significance for SRS-WORLDHOTELS members, and we feel that now is the right time to step up our marketing efforts in China," said Roland Jegge, Vice President Asia/Pacific of
SRS-WORLDHOTELS.
Details of the two events are as follows:
Beijing - Shanghai
Date: 24 May, 2002 - Date: 28 May, 2002
Time: 6.30pm cocktail, 7.15pm dinner
- Time: 6.00pm cocktail, 6.45pm dinner
Venue: Presidential Plaza Beijing Venue: Shanghai American Club
Currently, SRS-WORLDHOTELS has more than 400 member hotels in its portfolio, representing over 70,000 rooms in 65 countries and 250 destinations worldwide. It is the only hotel marketing and representation group with three distinct membership categories: the exclusive Deluxe Collection, the First Class Collection and the Comfort Collection. SRS-WORDLHOTELS Asia/Pacific operation has grown dramatically to 20 staff in four offices around the region and the company has over 50 properties in Asia/Pacific.
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