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Mediterranean Travel Fair - A World of Opportunities under one roof 
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12 July 2002

Reed Travel Exhibitions, organisers of the forthcoming Mediterranean Travel Fair which will take place 17 - 19 September 2002 at the Cairo International Convention and Exhibition Centre, Egypt, have announced that the show is set to be bigger than last year's event and will have a greater international mix of participants. 

Matt Thompson, Group Exhibition Director, Reed Travel Exhibitions says: 'This year we have a number of new destinations and companies exhibiting at Mediterranean Travel Fair. The show will be bigger in terms of space occupied and we will also have representation from a greater number of countries. With the interest currently being displayed in the show, I anticipate that we will have representation from at least 26 countries. 

Thompson continues: 'Many destinations have already signed up to exhibit at MTF 2002 including Bahrain, Cyprus, Dubai, Egypt, India, Jordan, Kuwait, Libya, Malaysia, Malta, Oman, Romania, Russia, South Korea, Spain, Syria, Tunisia, Turkey and Yemen in an official capacity and Saudi Arabian Airlines on one of the show's largest pavilions. The event is very well supported by the private sector including representation from airlines, hotels, groundhandlers, tour operators, health resorts, spas, technology companies and tourist attractions.'

Hilton hotels are returning to the show this year after exhibiting at MTF 2001. 'Hilton's presence at MTF reinforces Hilton's brand attributes and strengths. We were the first international chain to operate hotels in Egypt and we are still pioneering in expansions in new tourism destinations' says Carmen Ramzy, Regional Director of Public Relations, Hilton International Egypt, 'MTF is the place to actively communicate with international tour operators and local agents to contract new business'

MHR Collections from Athens, Greece are exhibiting at MTF for the first time this year. Jenny Tsioutsis, PR and Marketing Manager, MHR Collections comments: 'MHR Collections provides marketing and promotional support to all our hotel members. Part of that support is exposure to different international markets which may offer potential business. Mediterranean Travel Fair is a very important exhibition for us as it allows us to tap in to a different market.'

Reed Travel Exhibitions are working closely with the network of Egyptian Tourist Authority offices internationally and inviting their most senior buyers to the show. In addition, they are also targeting key buyers from their comprehensive market database. Many buyers have already pre-registered to attend the event this year. One such pre-registered buyer is Meetings Planner, Andrea Sigler, President, CIMPA (Connected International Meeting Professionals Association), USA. She comments: 'Egypt is one of those few destinations where meeting planners do not need props. Nothing can equal the majesty of the Great Pyramids or the mystique of the Nile. I have come to know the area and its people very well, hence, am not afraid to travel to this Arab country. When people understand how friendly the locals are, how absolutely magnificent are their treasures and how tourism officials give 110% effort to ensuring the safety of visitors, they would not miss this destination.'

She continues, 'CIMPA is organising a Friendship Corps to promote understanding, friendship and tolerance among peoples around the world. This will take the form of seminars, cultural tours, medical missions, trade missions and others where at least 50% of the time will be spent interacting with the local people. I am attending MTF with my colleagues to seek partners for these programs. Reed always does a great job of putting buyers like us in touch with the right suppliers.'

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