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THAI Voted World’s Best for Freddie Awards
Thai Airways International’s Royal Orchid Plus was voted winner at the 14th Annual Freddie Awards in three key categories. The annual Freddie Awards is the Oscar event for the frequent flyer and frequent traveler programs. This year, over 221,000 program members voted on their choice of excellence in 9 categories, the winner taking home the Freddie, and acknowledgement by savvy frequent flyers that they are the best on the international stage.

Best Customer Service is one of the most coveted of the Freddies, as customer expectations are continually on the rise for non-stop service delivery. For the third year in a row, a first in the history of the Freddie Awards, Royal Orchid Plus took home the Freddie for Best Customer Service. 

Mr. Tasnai Sudasna, THAI’s Executive Vice President, Commercial, stated that “at THAI we are extremely pleased with our best showing ever at the 14th Annual Freddie Awards. This award in particular, reaffirms THAI’s commitment to customer service excellence, not only by Royal Orchid Plus, but by all THAI staff who contribute greatly in delivering the rewards and recognition of frequent flyers.” 

The range of availability of rewards is viewed by frequent flyers as the ultimate return for customer loyalty. For the second year running, Royal Orchid Plus was voted as providing the world’s Best Award Redemption. Awards include air travel with THAI and Star Alliance airlines to over 700 destinations around the world, hotel stays with hotel partners throughout the Asia Pacific region, and special Experience Awards to compliment a frequent traveler’s lifestyle. 

For frequent travelers, the Internet provides indispensable and fast information no matter where you are. Through vision and technology, the Royal Orchid Plus website at www.thaiairways.com/rop captured the international Freddie for Best Website. In the cyber world where the future is now, this award will inspire continuing innovations in efficiency, interactivity and ease of use. 

The Freddie Awards, are named after Sir Freddie Laker, who in the 1970s revolutionized the travel and airline industries with pioneering marketing ideas and low cost air service. Sir Freddie remains active today as an airline owner and a travel innovator. The annual Freddie Awards are a vote of excellence and achievement for frequent traveler programs by those most important judges, the customers. 

Of the nine Freddie Award categories, Star Alliance airlines were voted best in the world in seven, with THAI’s Royal Orchid Plus capturing 3 Freddies and SAS EuroBonus taking home 4 Freddie Awards.

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