Six Continents Hotels Signs as Early Adapter of HotelRevMAX Custom Check-Rate product

“Because our firm is focused on enhancing hotel operators’ ability to price and sell successfully, we welcomed this opportunity to work with the Six Continents Hotels team on a new innovative service,” said Donna Quadri, senior vice president Sales and Marketing, HotelRevMAX. “Six Continents Hotels company-managed hotels will use this service to make more accurate and timely revenue management decisions as well as assist its properties in managing their Lowest Internet Rate Guarantee.” The consumer promise the company initiated in May 2002 to ensure that every hotel reservation booked directly through a Six Continents Hotels web site is guaranteed to have the lowest rate publicly available on the Internet for that hotel.