MCVB appoints PR Company for international market

The Melbourne Convention & Visitors Bureau (MCVB) has appointed Schreiber Public Relations (SPR) to promote Melbourne to international markets including the United Kingdom, Europe, North America, Asia and New Zealand. SPR director, Janelle Schreiber will manage the account.

SPR has a long association with the convention and exhibition industry in Australia, promoting a number of industry events including the Asia Pacific Incentive and Meetings Expo (AIME) for many years.

SPR’s role will be to gain international press coverage for Melbourne as a destination, to develop case studies of major events and to organise familiarisation trips for selected, key international journalists.

Working closely with the Melbourne Exhibition and Convention Centre (MECC), SPR will also help promote the Melbourne venue to the international conference and exhibition market. MECC’s Communication Manager, Brenda Lister, remains the key contact at the MECC, with SPR providing support and assistance with international public relations.

The MECC the MCVB have always enjoyed a strong working partnership which has positioned Melbourne as one of the top three destinations in the world for international conferences. This association will now be further enhanced by the combined strengths of both Communicators.