Northwest Airlines Unveils New And Improved Internet Web Sites Across Asia/Pacific

Northwest Airlines has just made it faster and easier for people across Asia to use their web site. Today the airline unveiled new and improved integrated web sites across the Asia/Pacific region. The upgraded web sites are in English, but Asian language sites will also be unveiled in the next few months. The new sites make it simpler to access information regarding Northwest, and its popular frequent flyer program WorldPerks, on each web site, in each country.

“Northwest Airlines is in the midst of a major investment in e-commerce in Asia and there is much more to come,” said Perry Cantarutti, director, marketing and distribution planning-Asia/Pacific. “Our objective is to incorporate the best functionality and content from our American sites. We are adding local content and features so our customers in the Asia/Pacific region will have relevant information and convenient access to Northwest’s services.”

Northwest has re-launched its enhanced local English language web sites in Hong Kong, Japan, Singapore, Taiwan, Korea, China, Philippines, Thailand and Guam-Saipan. The airline has used the core content from its American web site and included five sections of additional local information. Residents of the Asia/Pacific region will now have access to extensive flight information specific to their own country. When customers log onto their local site they can access information regarding their WorldPerks account, Northwest promotions, schedules, press releases and job opportunities. The new design follows that of the award-winning U.S. homepage, which means consumers are generally able to access all features in three clicks or less.

“Our customers and international travellers in general are a savvy group, and they are increasingly asking for more information and convenience to simplify their travel needs,” said Emilie Bell, manager, e-commerce development-Asia/Pacific. “Northwest plans to use internet-based tools as a cornerstone to help meet those demands.”

This is the first in a series of announcements that Northwest plans to make regarding improvements to its Asian web sites in 2001. In the coming months customers will see more local and global content as the airline continues to provide customers with the most up to date information. In the past year, Northwest’s web site, www.nwa.com has received several top rankings from some of the most prestigious and knowledgeable Internet researchers and surveyors.