DUBAI STRENGTHENS TRADE & TOURISM LINKS WITH KENYA

The Government of Dubai's Department of Tourism and Commerce Marketing (DTCM) pressed forward with an investment and tourism promotion drive in Mombassa by conducting a workshop to boost bilateral trade and tourism between Dubai and Kenya.

More than 200 senior professionals from Kenya's trade and tourism sectors attended the workshop.

"Organizing workshops in key business centers provides an effective opportunity to meet industry leaders and investors, and to gain valuable insights into markets providing us with a unique and dynamic business information source," said DTCM Director General, Khalid A. bin Sulayem.

He noted that Dubai's trade with the ports of the East African coast dates back hundreds of years when Dubai was known as "the city of merchants".

"Through workshops in key cities we touch base with both the business and travel communities ensuring healthy business contacts and provide businesses with the opportunity to further explore their specific areas of interest through one-on-one meetings with DTCM representatives," Mr. bin Sulayem remarked.

DTCM Executive Overseas Promotions, Khalifa Buamaim represented the department at the event and said, "We used the occasion to highlight Dubai's attractions as a regional business base, strategically located at the hub of a market of 1.5 billion people, taking in the member states of the Arab Gulf Cooperation Council and other countries in the Arab world, Iran, the Indian sub-continent and parts of Africa, the Eastern Mediterranean and former Soviet Union."

Mr. Buamaim reassured the attendees of the Dubai government's commitment to the development of trade and tourism between Dubai and East Africa.