Adlina Borhan
has been named corporate director - marketing communications for Mutiara
Hotels & Resorts, effective 1 April, 2001. Adlina is responsible for
management of Mutiara Hotels & Resorts public and media relations,
advertising and marketing services.
Reporting to Zarita Noordin, group general manager of PERNAS Hotel
Management Sdn Bhd, Adlina a specialist in marketing communications
plays a key role in supporting the development and marketing of the
brand Mutiara locally and internationally. Her office is located at
Mutiara Kuala Lumpur (formerly known as Hilton Kuala Lumpur), in
Malaysia.
Adlina most recently served as are public relations manager - Asia for
Hilton International, where she served and coordinated the groups'
regional public and media relations activities and worked closely with
key regional public relations contacts, international media consultants
and journalists.
An 18-year veteran of the hotel and travel industry, Adlina is a
graduate of Mara Institute of Technology. Adlina's new position will
also include strenthening the role of marketing communications under the
brand Mutiara Hotels & Resorts, conducting training and familiarisation
for the brand's communications team.
Mutiara Hotels & Resorts is managed by PERNAS Hotel Management Sdn Bhd,
a subsidiary of PERNAS International Holdings Berhad. The chain has six
properties located in key cities and resorts in Malaysia to include
Burau Bay (Langkawi); Johor Bahru (Johor); Kuala Lumpur; Pedu Lake
(Kedah); Penang and Taman Negara/National Park (Pahang). |