Bass PLC
[LON:BAS. NYSE:BAS (ADRs)] today announces that it has acquired the
entire business of Posthouse from Compass Group PLC. The consideration
for the purchase was 810 million, in cash.
Posthouse consists of 79 mid-scale hotels with 12,300 rooms. Of these,
77 hotels are owned freehold or are held on long leases and two are
management contracts. In addition, one new hotel will open in Oxford
later this year. 78 of the hotels are in the United Kingdom and one is
in Ireland. Many of the hotels have excellent locations at key motorway
and other major road junctions, in city centres and at airports with a
particularly strong network in the South East.
Bass will be able to add considerable value to the majority of these
properties by upgrading them to its international Holiday Inn brand.
This will enable them to benefit from the brand recognition, global
reservation system and sales force of Holiday Inn. As a result of this,
Bass anticipates substantial out performance in revenue per available
room.
This acquisition is in line with one of Bass' fundamental strategic
objectives of building its mid-scale brand distribution in Western
Europe. It will enable Holiday Inn to develop a leading position in the
UK market which will also help to attract more of the growing
intra-European cross border business and leisure travel.
Over the last four and a half years the portfolio has benefited from
over 200 million of investment. Bass expects to invest an additional
75 million of expansionary capital in the hotels over the next three
years in order to bring them up to Holiday Inn standards. It is
currently anticipated that around 15 of the properties will not be
retained, either because they are not suitable for upgrading to Holiday
Inn or because they are too close to existing Holiday Inn hotels.
Commenting on the acquisition, Tim Clarke, chief executive of Bass said
"This purchase is an important move forward in the implementation of our
strategy to make Holiday Inn a leading brand in each of the principal
European economies, comparable to its position in North America. The UK
market is strategically important to Bass, not only as a major domestic
hotel market, but also as the world's third largest source of out-bound
travellers. As a result the conversion of these properties to Holiday
Inn will also enable us to leverage the brand expansion into other
markets. We are delighted we have been able to acquire these assets at
an attractive price."
"This transaction continues the repositioning of Bass and replaces half
the profits of Bass Brewers, that was sold for 2.3 billion last year,
with profits with significant growth prospects." |