On the eve of
one of the region’s most significant travel sales marts, the Mutiara
Hotels and Resorts are all geared up for an increase in travellers from
Mainland China. China is the most populous nation on earth and with a
rapid growth in Chinese travellers abroad, Malaysia is ideally suited to
cater to the needs of these tourists.
Mr Halim Merican, General Manager, Yield and Revenue Management for the
Mutiara Hotels and Resorts said: "The China Travel Mart to be held in
Kunming, China next week (8 to 11 November, 2001) is a very important
meeting for the regional travel industry. Everyone in the travel trade
has been affected by recent world events but interestingly, one of the
countries which is showing some resilience is China and this is
encouraging for the hospitality industry especially for a country like
Malaysia".
Mr Halim continued: "The numbers of people travelling from China has
been growing over the past few years and we have no reason to believe
that this will decline significantly despite the recent general downturn
in the industry. Actually, our indications are that this sector of the
market will grow and we are encouraged by the increasing numbers of
scheduled and chartered flights that have been announced for travel
between Mainland China and Malaysia".
"There is a lot of interest for Chinese travellers to visit Malaysia
because of the strong links between the two nations," Mr Halim said.
"We have six properties that cover most of the great destinations and
sights in Malaysia – in Johor Bahru, Langkawi, Penang, Kuala Lumpur,
Pedu Lake in Kedah and Taman Negara in Pahang, but we currently notice
that our properties in Kuala Lumpur and Penang are the main attractions
to Mainland Chinese travellers as they are close to the things that
appeal to them - tourist sights, shopping, food and of course,
entertainment, " he added.
The Mutiara Beach Resort Penang has added benefits in that it is not
only accessible to Penang’s historic attractions but it offers an
excellent resort on an isolated beach", he added.
Mr Halim also made mention of the excellent support that the Malaysian
tourism industry offers travellers from Mainland China. "Malaysia has
some of the best facilities for tourists with the excellent gateway at
Kuala Lumpur International Airport, fast and efficient domestic
connections, guides who are fluent in several Chinese dialects and some
of the best Chinese food in the world. The Mutiara Hotels and Resorts
continue this welcoming tradition with first class facilities, staff who
are conversant in Chinese and some great value for money Chinese
restaurants", he commented.
The Mutiara Hotels and Resorts see there is great potential for more
Mainland Chinese to visit Malaysia and therefore place significance on
the upcoming China Travel Mart by sending the its business development
team to represent the group.
"There are very strong ties between Malaysia and Mainland China and we
see these strengthening", said Mr Halim. He continued: "The increased
flight capacity between the two nations is encouraging and over the next
few months we should see growth from this sector of the market.
Therefore, we are gearing ourselves up to cater to the expected growth
and being at a travel mart like this ensures that we secure business
from Mainland China for the next 12 months and beyond".
Mutiara Hotels and Resorts are managed by PERNAS Hotel Management Sdn
Bhd, a subsidiary of PERNAS International Holdings Berhad. The group has
six properties located in key cities and resorts in Malaysia that
include Burau Bay (Langkawi); Johor Bahru (Johor); Kuala Lumpur; Pedu
Lake (Kedah); Penang and Taman Negara/National Park (Pahang). |