In today's
economy it is important for companies to streamline their business, and
ensure that the customer experience is better than ever. The travel
industry is no different and hotels, are constantly needing to upgrade
their products on offer, hence the reason we are seeing so many new and
innovative products coming into the market place.
Just a few of these in-room innovations and benefits that hotels offer
guests to lure them to stay at their property include Web TV, high speed
internet access, electric control panels that Captain Kirk would be
proud of, separate showers, in room fax machines, VCD players, heavenly
beds (such as at Westin Hotels), bath tub pillows, mobile phones, free
or empty mini bars and many many other gadgets and tricks useful and
not.
So why is it in the year 2001 that there is still one very basic,
curious, divide between a lot of the 4 star hotels in Asia and their 5
star counterparts ? Why is it that most 4 star hotels offer the basic
and not so costly amenity of tea and coffee making facilities in the
room where a lot of the 5 star hotels do not ? Are the 5 star hotels
worried about customers spilling coffee and potentially staining their
expensive carpets ? Or could it be, the hotels feel that guests staying
in 5 star hotels can afford to pay for tea or coffee through room
service, so why not let them pay ? Or perhaps they feel that guests in 5
star hotels are not used to making their own coffee - although this we
would have to seriously questioned ?!
Some hotels including some (yet still few) 5 star hotels feel that tea
and coffee making facilities in the room are an absolute must, after all
it is not only a service, but also a privilege to be able to have a nice
cup of morning tea or coffee, before heading for breakfast or a morning
meeting, in the comfort of your own room.
Being forced to call room service and then allow a stranger in the form
of a room service attendant to enter your room while you are still
groggy, and to be asked to sign something to your bill may not be the
best way for a guest to wake up to. So why do they do it ? All the other
in-room innovations are deigned to ensure that your stay is as
pleasurable and hassle free as possible, yet a lot of these top of the
range hotels allow guests this hassle only minutes after they have woken
up.
If perhaps the five star hotels that do not offer this service, feel
that a kettle and a sachet of good old Nescafe is not of a five star
standard then why not take the amenity one step further and learn a
lesson from hotels such as the amazing Pan Pacific in Manila. The Pan
Pacific Manila not only offers guests in-room tea and coffee making
facilities but offers guests a coffee percolator in every room ! The
Rydges Plaza in Dubai offers guests tea and coffee in every room however
the executive floor rooms offer guests Dowe Egbert's filter coffee.
These two examples above, simply show how easy it is to take a simple
innovation and make it even better, after all, if you know that two
hotels that have similar rates, have added something as ingenious yet as
simple as a coffee percolator you may be swayed to stay there. While it
is a small and some would regard un-important bonus that hotels could
offer, it is still a benefit, and in actual fact a comfort zone that
rates higher than a lot of the newer advances that hotels are making.
We would very much like to hear from you on this and if you have any
comments or thoughts on this small and curious issue then please send
them to : editor@asiatraveltips.com |