Virgin Blue
today announced its further expansion, solidifying its position as
Australia’s number two airline and only true low fare carrier,
highlighting the airline’s long-term growth plan.
The commitment follows last week’s Perth announcement and further
demonstrates that Virgin Blue is taking on more aircraft, opening new
destinations and increasing frequency, establishing itself as the only
airline with a sustainable business strategy to check the looming Qantas
monopoly.
The expansion includes:
1) A new direct daily service between the Gold Coast and Melbourne from
December 13. The flight will commence in time for the busy Christmas
holiday period and will complement the existing Gold Coast service to
Sydney. One-way fares from $119*, Fully Flexible fare of $289 one-way
compared with the Qantas walk-up fare of $523 one-way, a saving of 45%.
2) New direct service between Melbourne and Canberra as of November 30.
Special Launch Offer $50 for 50 seats on every flight for the first 15
days (book by 6 Nov, travel from 30 Nov to 14 Dec). The direct daily
service will be the second route out of Canberra following the
introduction of Brisbane-Canberra flights 4 months ago and the sixth
route out of Melbourne (including the new Gold Coast and Launceston
services). Virgin Blue will increase it to two daily services early next
year. One-way fares will start from $77* one-way. Virgin Blue will offer
$179* one-way Fully Flexible fares compared to Qantas’s $286 Fully
flexible fare, a saving of 37%.
3) Doubling Sydney-Gold Coast services with a second daily flight to
help support this key tourism route serving communities in both
Queensland and Northern New South Wales. Virgin Blue will continue with
its current every day low fares between Sydney and the Gold Coast
starting from $77* one-way.
4) Doubling the soon-to-be-introduced Melbourne-Launceston from one
return flight a day to two direct flights a day from December 1 with a
third daily flight being scheduled during the holiday peaks.
5) Increasing flights on existing routes to help meet the demand from
both tourism and Virgin Blue’s growing share of the top 500 corporate
market and small business customers:
-Melbourne-Sydney route to 8 daily in November and 9 daily from December
13, up from 7
-Melbourne-Adelaide to 4 convenient daily returns from October 29, up
from 3
- Brisbane-Sydney to 9 daily from 26 December, up from 8
6) Improved schedules on the twice-daily Brisbane - Townsville service
as well as an improvement in the Mackay schedule that allows tourists to
take advantage of low fares to access the stunning Whitsunday Region at
a convenient time of day.
The airline also reaffirmed its view today that it did not believe
Government handouts to the airline industry was the best method to
sustain competition in Australian skies.
While criticising this policy, the airline did suggest that if the
government wanted to pursue this course in order to level the playing
field, they should at least focus on communities that are trying to
break out of a one airline environment.
With this view in mind, the airline has suggested the Government
consider routes from Brisbane to Darwin, Cairns and Mt. Isa for support
instead of simply throwing money at two airlines competing directly on
the same route.
The airline believes such a proposal would help some of the regional
centres that have been overlooked and are now being prevented from
having jet services by the “turboprop only” policy put forward by the
Government this week.
Chief Executive Officer, Brett Godfrey said “By creating an incentive
which only offers support to the regions if they use small aircraft, the
Government is limiting capacity to these areas. Instead, they should be
nurturing tourism and economic growth opportunities that our high
capacity low fare jet services have, and will bring to more communities
like Townsville, Mackay, Launceston and Mt. Isa.”
On the bigger issue of government underwriting, Brett Godfrey reaffirmed
“We stand by our view that we would gladly give up every cent of what is
being offered if the Government backed the ACCC in doing something about
uncompetitive practices in the airline industry. After the collapse of
Compass 1 & 2, Impulse and Ansett, the country clearly needs a
competition policy with teeth instead of just throwing money at a
problem. Airline policy should be developed through a consultative
process and not just random initiatives.”
Virgin Blue operates the most modern, technologically advanced aircraft
in Australia today, with an average age of less than 4 years, compared
with Ansett’s average fleet age of 11.7 years and Qantas with an average
fleet age of 10.8 years (Salomon Smith Barney 2001 Fleet handbook)
*Including GST, excluding levies and taxes. Internet fares, $5 more via
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