The Hong Kong
Tourism Board (HKTB) has warmly welcomed today’s announcement by the
Chief Executive of the Hong Kong SAR, Tung Chee Hwa, that the Government
will introduce an “iPermit” electronic visa system for visitors from
Taiwan.
HKTB Executive Director Ms Clara Chong said the move would bring an
estimated 100,000 extra vacation and business visitors to Hong Kong in
2002, generating an additional HK$470 million in tourism receipts. “By
reducing the permit processing time and fees, it will increase
travellers’ convenience and definitely add momentum to the tourism
business,” she said.
“From a tourism perspective, it also strongly complements the five-day
working week in Taiwan,” she added. “Taiwan residents now have more
opportunities to take long weekend breaks, and the iPermit option will
enable them to make their travel decisions spontaneously.”
Ms Chong said the HKTB would work closely with the travel trade to
publicise the new procedure, as well as reviewing airline capacity with
relevant authorities, which would be crucial to its success.
“We intend to make use of this opportunity to introduce new promotions
in the Taiwan market, especially those targeted at the younger
generation,” she said.
“We will also create co-operative partnerships with the travel trade to
develop special travel packages that can take advantage of the added
convenience.”
Ms Chong noted that the timing of iPermit’s introduction was very
opportune, as Lunar New Year is one of the peak periods for Taiwan
visitors to Hong Kong. “We will have more attractions than ever to offer
them this time, with three major events scheduled as part of our City of
Life: Hong Kong is it! campaign: Hong Kong Lights Up from December to
February; the International Chinese New Year Parade to celebrate the new
Year of the Horse, and the Hong Kong Flower Extravaganza in February and
March.”
The HKTB has also welcomed a separate announcement today that Chung Hwa
Travel Service will establish an office at the Hong Kong International
Airport to handle Mainland visitors en route to Taiwan. “This will help
to increase the number of Mainland residents travelling to Taiwan via
Hong Kong,” Ms Chong noted.
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The Hong Kong Tourism Board was formerly known as the Hong Kong Tourist
Association (HKTA). The change took effect from 1 April 2001 and
reflects a change to the tourism body’s constitutional structure. Its
primary responsibilities for marketing and promoting Hong Kong as a
destination worldwide, and for providing visitors with assistance when
they arrive, remain unchanged. |