Dubai’s
booming hotel industry will receive a further boost with the entry of
two top class German hotels including a 300-room Robinson Select, a
300-room Iberotel and a possible third hotel.
His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince
of Dubai, UAE Minister of Defence and Chairman of the Dubai Department
of Tourism and Commerce Marketing (DTCM) announced the developments from
the Dubai stand at Geneva yesterday (30th May) where he is leading a
52-strong travel trade delegation from the emirate to participate in the
ongoing (29th to 31st May) European Incentive and Business Travel
Meetings (EIBTM) exhibition in Geneva.
DTCM Director General, Khalid A. bin Sulayem and Mr Peter Seeger, Chief
Executive Officer, TUI Beteiligungsgesellschaft (TUI Hotel Shares)
signed a Memorandum of Understanding for the planned development
followed by a ceremonial handshake on the Dubai stand at the EIBTM
exhibition witnessed by the global media and the international travel
trade.
Part of the TUI Group, Robinson Club Hotel is Germany’s leading club
brand offering five-star hotel comfort with individuality as a holiday
experience. The Dubai property will include six food and beverage
outlets, a theatre, an Internet café, as well as a variety of
watersports facilities and a fitness center.
To be situated alongside the Robinson Club, the Dubai Iberotel will
include seven food and beverage outlets and will share the watersports
facilities of the adjacent club.
Both hotels have been planned as beach properties and will incorporate
architecture that blends with UAE’s culture and reflects the regional
traditions with equipment and facilities to satisfy and exceed modern
demands and comforts.
The TUI group has four main business segments including tour operating,
incoming agencies, shareholding in distribution companies and hotel
chains. The group owns seven hotel chains including Robinson Club,
Iberotel, RIU, Grecotel, Grupotel, Dorfhotel and Magic Life.
Speaking to reporters in Geneva, DTCM Director General Khalid A. bin
Sulayem said, “We have been working with TUI Group to target the
European market for several years and in 1999, they were awarded the
best German Tour Operator award by the DTCM.”
“TUI ranks among the world’s largest travel and tourism industry groups
handling more than 20 million annual travelers and their decision to
enter the emirate’s hotel industry reflects Dubai’s growing importance
as a tourist destination across Europe,” Mr. bin Sulayem added.
He noted that the standards of comfort and levels of service offered by
TUI Group’s hotel chains places them in the high-quality segment.
“Properties that come under the TUI Group are characterised by high
occupancy rates and repeat visitors,” Mr. bin Sulayem confirmed.
Mr. bin Sulayem further remarked, “Market forces determine the need for
more hotels and since there is a marked growth in visitors to Dubai, the
necessity for increasing capacity exists. Our approach is very
pro-business and liberal and we advise potential investors and provide
them with accurate statistics and relevant information to enable them to
make balanced and knowledgeable business decisions as we did in the case
of the TUI Group.”
“Dubai’s sustained growth in visitors for the last several years has
seen a spurt in the number of hotels and this growth is set to continue
well into the future,” said a confident Mr. bin Sulayem from the Dubai
stand at EIBTM that has been inundated with visitors. |