American Airlines, with the world’s largest customer loyalty program, to participate in pointsxchange™ – the world’s first loyalty program currency exchange

Points.com Inc. announced today that American Airlines has signed a formal agreement to participate in the world’s first loyalty program currency exchange, pointsxchange™, giving Points.com an important partnership with the world’s leading customer loyalty program and its 40 million members.

The agreement provides a framework for the 40 million members of AADVANTAGE, American Airlines’ frequent flyer loyalty program, to participate in pointsxchange. The relationship provides added value to AADVANTAGE members by enabling them to consolidate their other loyalty program currencies into AADVANTAGE miles or exchange their AADVANTAGE miles for the currency of other loyalty programs. The agreement also provides for joint marketing and promotions to the AADVANTAGE membership base.

"Having American Airlines participate in pointsxchange marks the beginning of a very rewarding relationship for both of us," said Rob MacLean, President of Points.com. "As the industry leaders, we’re excited American will be working with Points.com to continue to enhance the AADVANTAGE program for its 40 million members. Together with the partners we have signed to date and the others we are working through final commercial documentation with, we now have a total potential audience of over 85 million loyalty program member accounts."

"We are always looking for ways to increase the value of the AADVANTAGE program for our members and pointsxchange is an innovative way to provide added value," said Bruce Chemel, President of AADVANTAGE Marketing Programs. "By teaming with the world’s first loyalty program currency exchange we are giving AADVANTAGE members more ways to accumulate and redeem miles."

Points.com selected IBM Canada Ltd. to help implement their proprietary asset management offering. Points.com and IBM collaborated on the software application behind the solution.

About American Airlines

American Airlines is the world’s second-largest airline. With American Eagle, its regional affiliate, American provides service to nearly 240 cities in 50 countries and territories worldwide. American operates more than 2,400 flights a day with a fleet of more than 700 aircraft and American Eagle operates more than 1,700 daily flights with a fleet of more than 260 regional jet and turboprop aircraft. In 2000, American flew more than 86 million passengers while American Eagle carried nearly 15 million. AMR Corp., the parent company of American and American Eagle, had operating revenue of $19.7 billion.

About the AADVANTAGE Program

American’s AADVANTAGE Travel Awards Program – the first and largest of its kind – began in 1981 with 283,000 members and has grown to more than 40 million members worldwide. The AADVANTAGE program has more U.S. fliers than any other frequent traveler program, and it provides more opportunities to redeem miles than any other program.

About Points.com

Points.com is building an online portal that will revolutionize the way in which points, miles and other loyalty program currencies are managed. Points.com is not a loyalty program but rather is forging mutually rewarding partnerships with the world’s leading loyalty programs to deliver a unique and compelling value proposition. Points.com is a partner company of Exclamation Inc., an Internet business generator based in Toronto, Canada

About Exclamation

Exclamation International Inc. is an Internet business generator, where Internet ventures are conceived, financed, built and launched. Founded in 1997, Exclamation’s wholly owned subsidiary, Exclamation Inc., was the first company of its kind in Canada engaged in the generation of Internet-based businesses. Exclamation has established a presence in Paris, France, and is seeking to expand its operations in Europe and elsewhere. Exclamation creates its own ideas, finds the appropriate entrepreneurial management and provides the physical infrastructure and seed capital. Exclamation is a true partner in building Internet-based businesses. Exclamation shares trade on the Canadian Venture Exchange under the symbol XI.

About IBM

IBM is the world’s largest information technology company, and with 80 years of leadership, is helping businesses innovate. IBM creates, develops and manufactures the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. IBM is focused on delivering customized, flexible and scalable Internet solutions for companies of all sizes. Drawing on resources from across IBM and 90,000 IBM Business Partners, IBM's Global Net Generation Business helps Service Providers and other web-based companies (hosters, portals and born-on-the-Web B2B and B2C companies) establish their businesses and become profitable in Internet time.