DUBAI FIGURES PROMINENTLY ON AROUND THE WORLD TRIP

Dubai gained further popularity as a destination across the UK when the Evening Standard newspaper included Dubai as the first stopover on an around the world trip that includes other prominent destinations such as Singapore, Hong Kong, Vancouver, Mexico and Miami.

"The Evening Standard is an esteemed publication and their decision to include a Dubai stopover on this round the world itinerary speaks volumes for how Dubai has matured as a destination for the British traveler," said the Dubai Department of Tourism and Commerce Marketing's (DTCM) Director General, Khalid A. bin Sulayem.

He noted that the newspaper had described Dubai as a 'magical destination'. "A third party endorsement of any destination proves extremely influential in influencing public opinion and is definitely more effective than advertising," he stressed.

The Evening Standard promotion stated: "Fly to the magical Destination of Dubai, conjuring up images of fine beaches, arid deserts, cosmopolitan lifestyles and sultry Arabian nights. With a reputation as the leisure, tax-free shopping and sporting capital of the Gulf, Dubai boasts year-round sunshine. This cultural melting pot has something to offer every traveler in search of something different."

As part of this promotion, five lucky readers will win a trip for two that includes economy class tickets together with £1,000 worth of hotel vouchers.