Marriott
International (NYSE:MAR) will open nine hotels in the Middle East by
2004, representing its Marriott, JW Marriott, Renaissance and Marriott
Executive Apartments brands.
By the end of 2004, the Marriott International portfolio in the region
will grow to 31 hotels, offering 8,978 rooms and spanning four lodging
brands in 10 countries. This growth represents a 30 percent increase in
hotels, and 22 percent increase in rooms and the addition of one country
over the year 2000 and supports the company’s plans to open over 1,000
hotels and timesharing resorts and 175,000 gross room additions between
1999 and 2003.
"Our growth is being fueled by customer preference for our hotels and by
owner and franchisee demand for our brands,” said Paul Malcom, regional
vice president for sales and marketing for the company’s United Kingdom
and Middle East region.
“We are very excited by our continued growth in the region,” he
continued. “It has been 21 years since we opened our first hotel in the
region, the 395-room Riyadh Marriott Hotel in Saudi Arabia, and our goal
is to be represented in all major gateway cities, commercial centers and
established resort destination in the region.”He said that the company
is especially heartened to see its regional portfolio gain depth in
several important markets such as United Arab Emirates, Saudi Arabia,
Jordan and Egypt.
“We will introduce our first Marriott Executive Apartments lodging
product in the Middle East, the 172-unit Dubai Marriott Executive
Apartments, later this year. This hotel is aimed at business executives
traveling on an overseas apartment of 30 days or more,” he explained.
In Egypt, where Marriott International already operates four hotels, he
said that the company will open three more hotels this year. They are:
A representative of the JW Marriott hotel brand, the 425-room JW
Marriott Resort Mirage City, Cairo. This hotel brand caters to
discerning, upscale travelers who value a high level of personal service
and a luxurious environment that is both understated and tasteful.
The 310-room Taba Marriott Hotel & Beach Resort on the Red Sea.
The second Renaissance-branded hotel in the country, the 168-room
Renaissance Golden View Hotel, Sharm el Sheikh.
Elsewhere in the Middle East and Africa, this year, Marriott
International will add the following:
178-room Renaissance Tunis Hotel in Tunisia.
216-room Jordan Valley Marriott Resort at the Dead Sea in Jordan.
The 100-room Petra Hotel in Jordan will be rebranded to the Marriott
flag, following an extensive renovation program.
By the end of 2004, the following hotels will join Marriott
International’s portfolio in the Middle East:
150-room Madinah Marriott Hotel in Saudi Arabia, opening in 2002
300-room Aqaba Marriott Hotel and Resort in Jordan, opening in 2004.
Mr. Malcom noted that the Mirage City and Jordan Valley properties are
prime examples of the growing importance of spas in the Marriott
International Lodging portfolio. “Mirage City will boast a 120,000
square-foot spa with 24 treatment rooms and the Dead Sea area is
renowned for its curative waters,” he said.
Additional hotels are under negotiation. |