Rezidor SAS Hospitality – A Brand New Brand

SAS International Hotels (SIH), the parent company and operator of Radisson SAS Hotels & Resorts and Malmaison, changes its name to Rezidor SAS Hospitality.

Kurt Ritter, President & CEO of Rezidor SAS Hospitality, says: “Contemporary style and unsurpassed service standards are the hallmarks of our company and we felt that the SAS International Hotels name did not reflect that clearly enough.” He continues: “This name change is anything but cosmetic. It reflects a new strategic direction. The addition of the lifestyle brand Malmaison in November 2000, established our company as a multi-brand operator. But our potential is greater still.”

“Deciding on Rezidor SAS Hospitality has been a long and meticulous process. But the work has paid off. With an unmistakable character of its own, “Rezidor” echoes words like “reside” and “door”, “residence” in many languages and “d’or” in French, meaning golden. Adding “SAS” to the name puts us aptly on the global arena.”

Ritter, who is also President & CEO of Radisson SAS Hotels & Resorts, stressed there would be no change to the existing brands, which have their own, distinct brand identities and great potential for future development.

Radisson SAS Hotels & Resorts currently includes 142 hotels in 38 countries and there are five Malmaison properties in operation, with a number of new destinations in the pipeline. Rezidor SAS Hospitality is a wholly owned subsidiary of SAS Scandinavian Airlines System.