Aeroplan participates in world's first loyalty program currency exchange

Aeroplan, Air Canada's frequent flyer program, today announced that it is participating in the world's first loyalty program currency exchange, pointsxchangeTM launched by Points.com. Effective immediately, Aeroplan members can exchange their points or miles from various other loyalty programs for Aeroplan miles by simply opening a free account at www.points.com. Later in the year, Aeroplan members will also have the opportunity to exchange their Aeroplan miles for miles and points of other participating loyalty programs.

"With Points.com, we provide our more than five million Aeroplan members with a unique tool to get their reward travel faster than ever," said Marc Trudeau, Vice President, Marketing and Corporate Development at Aeroplan. "As Points.com adds more partners, Aeroplan members will enjoy even greater opportunities to make every mile and point count. The partnership with Points.com reflects our strategy of seeking innovative ways to increase the value of the Aeroplan program for our members."

In March 2001, Aeroplan signed a commercial agreement with Points.com to participate in their loyalty program currency exchange. Alaska Airlines, American Airlines, America West Airlines, beenz.com, LoyaltyTravel, Midwest Express Airlines and PhoneHog.com are also participating in pointsxchange.

Points.com plans to add many more partners in the hotel, airline, retail, financial and online sectors in the weeks and months to come.

In addition, pointsxchange offers various loyalty program management tools which allow Aeroplan members to calculate exchange values, exchange points/miles on an automatic basis, track account balances, store account information, find awards, and set and monitor progress towards award goals.

To promote the new program, Points.com is offering Aeroplan members one free pointsxchange transaction and a chance to win 1 million Aeroplan miles when opening a Points.com account and each time they use pointsxchange between April 2 (April 5 for Québec residents) and December 31, 2001.

Points.com is a partner company of Exclamation Inc., an Internet business generator based in Toronto.