THAI Signs Contract With Sabre To Boost Customer Service

Thai Airways International Public Company Limited has recently completed a Customer Relationship Management (CRM) strategy contract with Sabre Holding Corporation, to enhance overall customer satisfaction through strengthening customer-base information.

THAI started the CRM project, which aimed to evaluate the product and customer service sectors of THAI in order to develop and implement a comprehensive and ongoing Customer Relationship Management plan.

Mr. Vasing Kittikul, THAI’s Vice President, Sales and Distribution, said, “THAI staff members have been working side-by-side with Sabre Consulting throughout the project, applying a highly practical approach to the job to achieve the desired end result. It is this teamwork that made the project a success.”

The Customer Relationship Management strategy will be implemented over the next three years.

Sabre is the leading provider of technology, distribution and marketing services for the travel industry. The other key activities which were undertaken included evaluation of THAI products, customer service strategy, current methods of customer evaluation and campaign management and current customer contact points at pre-flight, airport, inflight, destination and post departure.

THAI is also working with Sabre to develop a CRM blue print in areas of business model, processes, organization, and performance measures.