Six million
air travelers to view Rush Hour 2 with United this summer as part of a
promotion of Hong Kong, City of Life
United Airlines today re-christened flight UA 1 from Los Angeles to Hong
Kong “The Rush Hour Express” to promote Jackie Chan’s latest Hollywood
action-comedy Rush Hour 2, as well as the destination Hong Kong. This
special flight is scheduled to arrive in Hong Kong on Friday, July 27 in
the evening. Passengers aboard the flight will be the first to view this
keenly anticipated film which is scheduled for the Hong Kong market
later this summer.
United also announced that Rush Hour 2, in which a United 747-400
aircraft is featured, will be the first in-flight movie premiere of the
millennium.
Approximately six million air travelers boarding United Airlines jets in
the United States during the remainder of July and the whole of August
will get a chance to view Rush Hour 2.
The program will target United’s entire domestic fleet with a promotion
focused on travel to Hong Kong, a destination which is featured
prominently in the film which also stars Chris Tucker and Zhang Ziyi of
Crouching Tiger, Hidden Dragon.
The campaign includes games designed to promote Hong Kong in the US
using different media such as radio and the Internet. Winners will be
awarded a holiday package to Hong Kong on United.
The Hong Kong Tourism Board will incorporate scenes from Rush Hour 2
into their "Destination Hong Kong" travel video for the month of August.
The video is aired on board United flights.
“United is pleased to be participating in promoting Rush Hour 2 as well
as Hong Kong as a destination. We’re excited to be able to offer this
one-of-a-kind entertainment opportunity to our customers,” said Nicolas
E. Ferri, United’s General Sales Manager for Hong Kong. “United’s daily
nonstop flights from its key US gateways including Los Angeles to Asia’s
top business centers underscore the airline’s commitment to provide
travelers with unparalleled service to this rapidly growing market.”
Rush Hour 2, which will be introduced to the Hong Kong market in August,
is the highly anticipated sequel to the blockbuster comedy that grossed
more than US$250 million worldwide. Chris Tucker and Jackie Chan reprise
their roles as unlikely partners who confront an unrivaled nemesis
(Zhang Ziyi) and the biggest case of their careers. As Detectives Carter
and Lee become increasingly tangled in a criminal conspiracy involving a
deadly Triad, the non-stop adventure takes them on a journey from Hong
Kong to Los Angeles to Las Vegas where they must use all of their
talents to trap one of the world’s most feared gangsters. Directed by
Brett Ratner, Rush Hour 2 is produced by Arthur Sarkissian and Roger
Birnbaum.
United Airlines offers nearly 2,300 flights a day to 130 destinations in
27 countries and two U.S. territories. In Hong Kong, United operates
daily non-stop services to Los Angeles, San Francisco, Chicago, New
York, Tokyo, Singapore and Delhi.
United Airlines is a founding member of the Star Alliance, the first
comprehensive global airline network. United and its Star Alliance
partners offer flights to 894 destinations in 129 countries. |