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Air
New Zealand Not About to Change its Name
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Travel News Asia |
Date:
24 July 2001 |
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Air New
Zealand has today affirmed its total commitment to the Air New Zealand
company name and the 'Koru' brand following weekend speculation.
An unsourced story in a Sunday newspaper claimed the airline is
considering a name change encompassing its trans-Tasman interests. This
is incorrect.
"I can give an absolute commitment that Air New Zealand is going to keep
its name and the internationally recognised Koru brand," said President
and CEO of the Air New Zealand group, Gary Toomey.
"I've read the speculation this morning and all I can say is that the
paper has got it wrong," he said.
The airline has confirmed that it is going through an advertising pitch
process with a number of agencies and is working towards a re-branding
exercise next year. However, the exercise does not include a change for
the name of business or a change from the Koru symbol. |
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