OneStop Self
Service, Curbside Check-in, "Roving Agents" Part of Major Customer
Service e-Enhancements
With the swipe of a major credit card or an AADVANTAGE® premium
membership card, American Airlines’ customers are using American’s new
generation of airport technology to get to the aircraft faster than ever
before.
American is installing state-of-the-art OneStop Self-Service kiosks and
expanding innovations such as OneStop Curbside Check-in and "Roving
Agents" to make the airport experience faster and more convenient.
"No one likes to wait in line, so our customers love the convenience of
our OneStop Self-Service product. With the swipe of a card, they can get
their boarding pass, select their seats, answer security questions, even
check luggage at some locations – all in one stop, by simply touching
the screen," said Dan Garton, American’s executive vice president of
Customer Service.
Self-Service kiosks are being installed in more than 30 U.S. American
Airlines terminals to provide a quick and easy alternative for domestic
customers with electronic tickets who prefer to help themselves.
Customers use their AADVANTAGE Executive Platinum, Platinum or Gold
membership cards, or a major credit card, to begin the self-service
transaction and then just follow the instructions on the touch-screen
device.
"Our customers’ time is valuable and they prefer to have choices for
doing business with us," said Bella Goren, vice president of Customer
Services Planning for American. "OneStop Self-Service is just one more
way we can minimize the time our customers need to spend in the airport
and make their travel on American more convenient."
OneStop Self-Service kiosks are currently available at nine airports:
Albuquerque, Atlanta, Austin, Chicago O’Hare, Dallas-Love Field,
Minneapolis/St. Paul, Raleigh-Durham, San Antonio and San Jose, Calif.
Approximately 40,000 customers used the convenience of OneStop
Self-Service in these locations last month. By the end of the summer,
American will have about 300 devices installed at airport ticket
counters, departure gates and selected Admirals Clubs in more than 30
cities.
As a special introductory offer, American is offering 500 AADVANTAGE
miles each time a passenger uses OneStop Self-Service to check in.
Customers can earn up to 2,500 miles using OneStop Self-Service devices
before September 30, 2001.**
The OneStop Self-Service product is the next generation of a kiosk
application first developed by American several years ago. OneStop
offers enhanced functionality as well as technical advancements over the
original device. The OneStop software application was developed by
Sabre, Inc and runs on a device manufactured by Northrop Grumman.
OneStop Self-Service complements other innovative airport technology
introduced by American -- OneStop Curbside Check-in and Roving Agent.
American is the only airline that offers curbside check-in to both
electronic and paper-ticketed passengers, allowing customers to check
luggage and receive a boarding pass even before they enter the terminal.
This service is available from about 200 units at nearly 70 domestic
airports. More than 350,000 passengers use OneStop Curbside check-in on
a monthly basis.
Roving Agent is a wireless hand-held device used by American’s customer
service employees to issue boarding passes to passengers in
non-traditional and often unexpected places – as they are sitting in the
gate areas, enjoying a cup of coffee at one of the airport shops, or
simply walking down a concourse. Roving Agent is currently available in
several airports, including DFW and JFK, and will be in about 20
airports by year end.
"It’s all about asking our customers what is important to them and then
putting our resources into meeting their needs," Goren said. "Products
like OneStop Curbside, OneStop Self-Service and Roving Agent complement
the expertise of our customer service professionals and give our
customers choices in their airport experience."
In the coming months, American will introduce telephone check-in service
to top-tier AADVANTAGE members flying on electronic tickets without
checked luggage.
Telephone check-in complements the airline’s new Flight Status
Notification feature, which offers proactive notification of changes to
flight schedules or other flight information to individuals who register
for this service through AA.com®. The information is delivered through a
variety of wired and wireless device options, including phones, e-mail,
alphanumeric pagers, text-enabled wireless phones or personal digital
assistants.
** Offer is valid until September 30, 2001. Five hundred (500)
AADVANTAGE bonus miles will be awarded each time an AADVANTAGE member
receives a boarding pass using the OneStop Self-Service device. Maximum
AADVANTAGE bonus miles awarded to an individual member in conjunction
with the OneStop Self-Service promotion are two thousand and five
hundred (2,500) miles. Bonus mile offer good only once in any 24-hour
period per airport. AADVANTAGE numbers must appear in the reservation at
the time boarding pass is issued via OneStop Self-Service. AADVANTAGE
bonus miles will be posted to the passenger’s account within 4 weeks of
the transaction. American Airlines reserves the right to change the
AADVANTAGE program rules, regulations, travel awards and special offers
at any time without notice, and to end the AADVANTAGE program with six
months notice. |