The
Asia-Pacific Economic Cooperation (APEC) Tourism Working Group met in
Ayutthaya, Thailand, November 20-22, to discuss Pacific Asia tourism in
the wake of the September 11 attacks and to consult with the Pacific
Asia Travel Association (PATA), the World Tourism Organization and the
World Travel & Tourism Council.
Officials cited the limited duration of the impact on the industry of
previous events such as the Gulf War in 1991 and terrorist attacks in
Luxor in 1997. The group noted that, as a result of substitution effects
and other factors, the immediate impacts of Sept. 11 varied widely
across the region and between sectors of the tourism industry. Falls in
tourism arrivals in the period since Sept. 11 ranked from a few percent
in some APEC-member economies, such as Thailand, to 10 percent in
Singapore and up to 21 percent in Chinese Taipei.
The group said they anticipate that tourism flows would return to their
long-term growth path once consumer confidence in key source markets is
re-established, probably during 2002.
APEC TWG officials also welcomed the implementation of measures to
strengthen security, both in-flight and on the ground. "Traveller safety
remains a key component for a sustainable recovery in international
tourism," the group stated. "Steps need to be taken to ensure that
inconvenience experienced by travellers as a result of enhanced security
measures is minimised through the application of technology and
investment in supporting infrastructure."
The officials discussed another key lesson, post-Sept.11: the absence of
effective measures to assess the impact on the tourism industry.
According to the group, "Data on the industry remains piecemeal, often
available only after lengthy delays, and generally does not allow
assessment of overall economic impacts on the industry or the economy as
a whole." APEC TWG programmes such as the Tourism Information Network
are working to serve this need. |