Doubles its
rooms inventory and expands geographic presence to 34 international
destinations
Raffles Holdings Limited (the "Company" or "Raffles Holdings"), is
pleased to announce that it has entered into an agreement to acquire
Swissotel Holding AG ("Swissotel"), which owns and operates the
Swissotel Hotels & Resorts from SairRelations AG, a division of the
SAirGroup, for CHF410 million or S$439 million (subject to certain
adjustments). The completion of the transaction is expected on 31 May
2001. With this acquisition, the Company has more than doubled its rooms
inventory, strengthened its brand equity, diversified its geographic
distribution and greatly increased its earnings contribution from
management contracts. Raffles Holdings has also significantly enhanced
its position as the leading hotel chain headquartered in Asia Pacific
with the most extensive reach worldwide, across six continents and 17
countries.
The Company is buying Swissotel as a going concern via a cash
acquisition of its stock. The transaction follows a two-stage bid
process with a select number of potential acquirors chosen for potential
strategic fit. Raffles Holdings was chosen to negotiate exclusively in
the second stage based not only on competitive price but also on a range
of non-price objectives including the future of the Swissotel brand,
intentions with respect to personnel and the nature and extent of the
ongoing relationship desired with SAir Group.
Through this transaction, the Company gains ownership of the Swissotel
brand and its trademarks, and management contracts for 23 hotels,
including those of 6 majority or wholly-owned hotel properties and
minority interests in 3 hotels.
Furthermore, by 31 December 2001, the Company has the opportunity to
progressively acquire the remaining third-party minority interests in
the US subsidiary that manages the North American Swissotel properties.
The Company will assume debt totalling CHF122 million and fund the
balance of the acquisition with a multi-currency acquisition facility
totaling S$309 million. The Company intends in due course to repay these
borrowings with a portion of the proceeds of its previously announced
divestment of a 55% interest in its Raffles City property.
"This acquisition offers a compelling strategic fit on terms that are
consistent with our financial objectives. The transaction is accretive
in the first full year and the pricing is attractive compared to
investment alternatives, other comparable transactions, and our cost of
capital. We have increased our inventory of luxury and deluxe rooms by
139 per cent to 13,457 rooms. Our global footprint has been enlarged to
39 hotels in 34 destinations which are business capitals, cultural
centers and major leisure destinations," said Mr. Richard Helfer,
President and Chief Executive Officer, Raffles Holdings Limited.
Mr. Wolfgang Werle, President and Chief Executive Officer,
SAirRelations, said, "We could not have found a more perfect match than
Raffles Holdings as a new home for Swissotel. A major criterion in
selecting Raffles Holdings was its commitment to the growth of the
Swissotel brand. We are encouraged by Raffles Holdings’ reputation,
experience in brand development and management, and its highest
standards of product and service. As part of our commitment, we look
forward to an on-going long-term relationship between Raffles Holdings
and SAirGroup, which will be beneficial to both organizations."
The acquisition of Swissotel achieves several Raffles Holdings strategic
thrusts: Increased Global Reach – Swissotel further enhances the
Company’s geographical footprint with an extensive post acquisition room
distribution, fulfilling Raffles Holdings’ stated objective of managing
12,000 rooms by end 2003.
This acquisition complements Raffles Holdings’ portfolio in Europe and
provides a significant presence in key North American gateway cities,
the latter without additional asset exposure. Swissotel also provides
Raffles Holdings with strategic entry via established operating hotels
in North Asia, the Middle East and South America.
With this acquisition the turnover and revenue flows are substantially
diversified by region, providing greater financial stability.
Enhanced Brand Equity – Swissotel has a strong brand recognition in
Europe and the Americas and complements Raffles Holdings’ Merchant Court
hotels which are represented primarily in Asia Pacific. Swissotel’s
portfolio of deluxe hotels integrates well within the Raffles
International’s master brand architecture. The Raffles brand of hotels
and resorts caters to affluent leisure and business travellers who
require something beyond five star accommodations. The 4 – 4½ star
Swissotel and Merchant Court brands of hotels are aimed at modern
business travellers, with an emphasis on quality and comfort. Following
the acquisition Raffles Holdings will rationalize the brandings of
Merchant Court and Swissotel under its master brand.
This acquisition strengthens Raffles International’s two-tiered brand
architecture and provides the scale and scope to reach and tap wider
market segments.
Operating Benefits of Scale – This acquisition will result in the
following benefits arising from increased scale :
· "network effect" on customer equity and loyalty of the increased
number of hotel locations
· ability to spread IT, reservations and sales & marketing investments
over a broader base
· improved purchasing power as a result of the acquisition and
relationship with SAirGroup resulting in lower procurement costs
· management scalability in that the combined operating infrastructure
will enable the group to grow its management contract base by another 20
hotels with limited additional overheads
· improved ability to compete for management contracts and acquisitions
Increased Focus on Management Contracts – The acquisition of Swissotel
will increase fee based income from S$18m to S$48m based on 2000
proforma results, with the number of third party management contracts
increasing from 5 to 21. This is in line with the Company’s strategic
goal to become a pure hotel play with a bias towards management contract
income.
Enhancing Human Capital – Swissotel’s key executives bring with them
depth of experience, institutional knowledge, and operational
excellence, and will be integrated into the Company’s management team.
An integration team comprising senior management has been set up to
adopt the best practices of both organizations, and to identify and
retain core competencies. In the integration, the Company will actively
leverage on the proprietary training programmes and facilities of
Raffles International Training Centres worldwide.
Financial Considerations
In assessing potential acquisitions, the Company considers a variety of
financial criteria, including the impact on earnings, future earnings
growth, return on equity, yields available on competing investments and
its own cost of capital. By all these measures, the Company believes
that the transaction represents an attractive investment opportunity.
Barring unforseen circumstances, the Company expects the transaction to
be accretive to 2001 earnings before one-time integration costs of S$5.3
million and amortization of goodwill. It also expects the transaction to
be accretive to earnings in 2002.
The Company expects Swissotel to show attractive growth in turnover and
EBITDA due to Swissotel’s opening of three additional managed properties
currently under development, the continued strong operating conditions
in Swissotel’s markets and on-going capital investment programme. In
addition, the Company expects the transaction to improve its future
earnings growth prospects, due to its enhanced ability to compete for
future management contracts and acquisition opportunities. By putting
increased emphasis on revenues from management contracts, the
transaction is consistent with the Company’s objective of shifting
towards a less capital-intensive business strategy.
Assuming that no value is allocated to the management contracts, the
brand equity and other assets that the company has acquired, and all of
the purchase price is allocated to the majority and wholly-owned
properties, the resulting value per acquired room is S$319,000. The
Company believes this value compares favourably with recent hotel
property acquisitions of which it is aware. The Company also expects the
transaction to generate returns in excess of its financing costs and its
estimate of its long-term cost of capital.
The Company expects to realize recurring synergies at a "run-rate" of up
to S$15 million annually by year-end 2002. Specific areas of cost
savings or revenue enhancement include:
· roll-out of Raffles service concepts including food and beverage,
retail and spa
· revenue upside associated with the repositioning of Swissotel hotels
· combined operational efficiencies including licence fee reductions,
recruitment and training, financial services and hotel management
service recharges
· closing of Swissotel New York head office
· operational improvements in the form of standardized operating
processes
· ongoing benefits from the relationship with the SAir Group
Morgan Stanley and Credit Suisse First Boston served as investment
advisors to Raffles Holdings Limited and Swissotel Hotels & Resorts
respectively.
None of the Directors nor the substantial shareholders of the Company
have any interest, direct, or indirect, in the acquisition.
About Raffles Holdings Limited (Post Acquisition)
Raffles Holdings Limited is the leading hotel chain headquartered in
Asia Pacific having a portfolio with the most extensive reach worldwide,
across the six continents of Asia, Europe, North America, South America,
Australia and Africa.
Raffles Holdings has a portfolio of 39 hotels with 13,457 rooms in 34
destination cities. Raffles Holdings is a subsidiary of CapitaLand
Limited, which has an asset base of over S$18 billion. Both companies
are listed on the Singapore Exchange. Raffles International Limited,
formed in 1989, is the hotel management arm of Raffles Holdings. Raffles
International is a name well respected in the industry for its standards
of quality, award winning concepts and innovative approach towards hotel
management. Raffles International’s hotels and resorts are marketed
under a two-tiered brand structure. The "Raffles brand" distinguishes
themselves by the highest standards of products and services available
in major cities on an international level. The "Swissotel brand" and
"Merchant Court" hotels offer quality accommodation and the full range
of modern facilities and amenities expected by today’s discerning
traveller, with an emphasis on quality and comfort.
The Raffles International approach to each hotel is unique, innovative
and market-driven. Our commitment is to create and manage hotels which
by their style and quality, are immediately recognised as hotels of
preference.
RAFFLES HOLDINGS PORTFOLIO (POST ACQUISITION)
Property Rooms/Suites Owned or Managed
Asia Pacific – 5,649 rooms and suites
Raffles Hotel, Singapore 103 Majority owned
Raffles City Hotels : currently Westin Stamford 1263 Wholly owned
: currently Westin Plaza 783 Wholly owned
Grand Hotel d’Angkor, Siem Reap, Cambodia 131 Wholly owned
Hotel Le Royal, Phnom Penh, Cambodia 210 Wholly owned
Swissotel Beijing, China 462 Managed
Swissotel Dalian, China 415 Managed
Merchant Court Hotel, Sydney, Australia 361 Majority owned
Merchant Court Hotel, Singapore 476 Wholly owned
Merchant Court Hotel at Le Concorde, Bangkok, Thailand 410 Managed
Raffles Resort Bali at Jimbaran, Indonesia (end 2003*) 210 Managed
Raffles Resort Bintan, Indonesia (end 2004*) 300 Managed
Merchant Court Hotel, Shanghai, China (end 2003*) 525 Majority owned
The Americas – 2,862 rooms and suites
Raffles L’Ermitage Beverly Hills, Los Angeles, USA 124 Wholly owned
Swissotel Atlanta, USA 365 Managed
Swissotel Boston, USA 501 Managed
Swissotel Chicago, USA 632 Managed
Swissotel New York, The Drake, USA 495 Managed
Swissotel Washington D.C., The Watergate, USA 251 Managed
Swissotel Lima, Peru 244 Managed
Swissotel Quito, Ecuador 250 Managed
Europe – 3,109 rooms and suites
Hotel Vier Jahreszeiten, Hamburg, Germany 156 Wholly owned
Brown’s Hotel, London, England 118 Wholly owned
Le Montreux Palace, Montreux, Switzerland 235 Majority owned
Swissotel Amsterdam, The Netherlands 106 Wholly owned
Swissotel Basel, Switzerland 238 Majority owned
Swissotel Brussels, Belgium 318 Managed
Swissotel Dusseldorf, Germany 246 Wholly owned
Swissotel Geneva, Metropole, Switzerland 128 Managed
Swissotel London, The Howard, England 156 Managed
Swissotel Zurich, Switzerland 347 Wholly owned
Raffles L’Ermitage Berlin, Germany (end 2002*) 300 Wholly owned
Raffles Resort Mallorca at Colinas d’Es Trenc, Spain (end 2002*) 160
Managed
Swissotel Berlin, Germany (end 2001*) 316 Wholly owned
Swissotel Frankfurt, Germany (end 2003*) 285 Managed
Middle East/ Mediterranean – 1,837 rooms and suites
Swissotel Cairo, Egypt 313 Managed
Swissotel, Gocek, Turkey 557 Managed
Swissotel Istanbul, The Bosphorus, Turkey 567 Managed
Swissotel Sharm El Sheikh, Egypt (Fall 2001)* 400 Managed
Total 13,457
*expected opening date
The Raffles Holdings Group portfolio consists of 13,457 roomsin 39
hotels in 34 destinations over 6 continents. |