SRS-WORLDHOTELS – NEW MEMBER HOTEL

Taipei’s first super deluxe all-suites hotel joins SRS-WORLDHOTELS

SRS-WORLDHOTELS, one of the world’s leading and most dynamic hotel marketing and representation consortia, has announced its latest member as the Evergreen Laurel Taipei, the first all-suites hotel in the Taiwanese capital, which has its grand opening on October 22.

The Evergreen Laurel Taipei, which joins SRS-WORLDHOTELS premium hotel category, the deluxe collection, is a 71-suite ultra luxurious boutique hotel in the heart of Taipei’s financial district, and will be the flagship property of Taiwan transportation conglomerate, The Evergreen Group. Besides Evergreen International Hotels, the Group also owns an international shipping line and EVA Air, Taiwan’s first privately owned international airline.

The design of this unique hotel is inspired by the Evergreen Group Chairman Y F Chang’s personal luxury mega yacht and features the finest Italian furniture, hand-crafted Dutch gold-plated sinks and taps, and the latest audio-visual communications facilities including radiation-free wide-screen plasma TVs. Each room is also adorned with an original work of art from Chairman Chang’s personal collection.

Located in the financial district of Taipei, the hotel is close to the Taipei train station, Sungchiang Interchange and Nanking-Chunghsiao shopping district. It includes an international-style fine dining restaurant with an open-kitchen and European-style decoration called Evergarden, and the Oriental Spa, an entire floor with eight excusive private therapy rooms devoted to relaxation, rejuvenation and pampering in simple zen-style surroundings.

Mr Roland Jegge, Vice President Asia/Pacific for SRS-WORLDHOTELS said. “We are delighted to welcome this brand new and elegant hotel, which will serve to further strengthen our presence in Taiwan”. SRS-WORLDHOTELS existing members in Taiwan include The Howard Plaza Taipei, The Ambassador Taipei and The Ambassador Hsinchu – all of them part of the SRS Deluxe Collection.

Currently, SRS-WORLDHOTELS has almost 400 member hotels in its portfolio, representing over 70,000 rooms in 65 countries and 250 destinations worldwide.

In 2000, SRS-WORLDHOTELS generated over 1.2 million room nights for its members and a total turnover of US$192 million – an increase of 17% over the previous year.

SRS-WORDLHOTELS’ Asia/Pacific operation has grown dramatically to 20 staff in four offices around the region. The company has over 50 properties in Asia/Pacific and SRS-WORLDHOTELS saw an increase of over 40% in its room night production from the Asia Pacific region in 2000.