BIG NAMES ADDRESS PATA TRAVEL MART EDUCATIONAL FORUM

Respected tourism industry leaders will analyse new and controversial tourism marketing trends during the Pacific Asia Travel Association's Travel Mart Educational Forum 2001, April 3, in Singapore.

The powerful line-up of speakers will focus primarily on destination marketing, management and aviation issues during the interactive full-day event organised by TravelWeeklyEast.

At 0900 Mr. John Morse, Managing Director of the Australian Tourist Commission will keynote the forum with an address called "Top Trends in Destination Marketing." In the following panel discussion Mr. Roy Tan Hardy, Senior Vice-President-Marketing and Sales, Millennium & Copthorne International will join the debate.

After the coffee break, the second session called "The Future in Destination Management," will discuss the impact of consolidation among European principals, price competition and technology on Asia's ground handling business.

Panellists will include Tour East Vice President-Sales & Marketing, Ms. Judy Lum, Panorama Managing Director, Mr Dharma Tirtawisata and Asian Trails Myanmar Managing Director, Mr. Laurent Kuenzle.

The third session on aviation after lunch will include Mr. Prithpal Singh, director of Myanmar Airways International and Mr. Rob Coldman, Regional Sales and Marketing Manager-Southeast Asia, for British Airways/Qantas.

The forum acts as a curtain raiser to three days of business appointments during the Mart. "We thank TravelWeeklyEast for putting this solid programme together. They've really made an effort to deliver a content-first forum which delivers provocative food for thought," said Reed Travel Director, Sales & Marketing, Mr. Andrew Lee. "Opinions from the floor are very much part of this interactive forum."

The one-day seminar, being held at the Singapore International Convention & Exhibition Centre (SICEC), will be moderated by Ms. Yeoh Siew Hoon, Editorial Director, TravelWeeklyEast.

The PATA Travel Mart Educational Forum 2001 takes place 0900-1600 at Rooms 301/302 in the SICEC. Admission is free to all PATA Travel Mart delegates.