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“Eat” ADDS NEW DIMENSION TO HONG KONG FOOD & STYLE SCENE

Travel News Asia Date: 22 February 2001

Eat, a bright, bold, and sexy food culture-based lifestyle magazine, is now available in Hong Kong at selected book stores and newsstands, following its dynamic and successful launch in Japan and the UK.

The bi-lingual glossy, printed in Japanese and English, presents food culture in a provocative, cutting-edge and stylish format that is designed to appeal to a sophisticated, intelligent audience that is selective about their consuming passions: food, fashion, travel, design, culture and technology.

Published bi-monthly by Cornucopia K.K. of Tokyo, Eat has received rave reviews for its first two issues, with the respected Times of London newspaper describing it as “stylish ….and containing the most lascivious food photography you’ve ever seen”. In Tokyo, the Japan Times recommends a subscription to Eat as the perfect gift for a friend.

The magazine’s editorial content tackles a diverse range of subject matter from the world of food and food culture, with worldwide reports from a global network of experienced correspondents. Each issue contains distinctive features covering a wide range of food related themes submitted by writers from Italy to India, Japan to Romania and every report is backed up by luscious, provocative photography.

Meanwhile, Eat’s regular items tend to be slightly offbeat, covering a whole host of fascinating lifestyle and food-related topics.

Following its successful launch in Japan and the UK, Eat magazine is now available in Hong Kong at all major bookstores including Dymocks, Swindon Book Shop, Page One, W.H. Smith, Hong Kong Book Centre, Times Book Shop, Jumbo Grade and the HK/Macau Book Shop, as well as at all Pacific newsstands.

It can also be found in some of the city’s most elegant hotels, namely Mandarin Oriental Hong Kong, Island Shangri-la, The Excelsior and the Marco Polo Hong Kong Hotel.

The company is now fast-tracking Eat’s roll-out in other key global markets, with orders having been already received from top bookstores in Australia and the USA.

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