Bass Hotels &
Resorts (BHR) has significantly strengthened its Inter-Continental brand
in Asia Pacific with the acquisition of the 514-room Regent Hong Kong
Hotel from New World Development Company Limited group for a total cash
consideration of US$346 million. The purchase represents a unique
opportunity to acquire a landmark property in one of the world’s key
gateway cities. The brand-defining property will further strengthen the
Inter-Continental brand in the Asia Pacific region, where BHR is
expecting to open further Inter-Continental properties over the next two
years. It also supports BHR’s long-term Inter-Continental brand strategy
to enhance a global brand presence complementing its hotels in leading
global cities such as London, Paris, New York and Tokyo.
The hotel has been well maintained and managed by its existing owner and
hotel operator and requires minimal capital expenditure to convert to an
Inter-Continental. BHR believes that significant potential exists to
improve the operational and sales performance of the hotel. Richard
Hartman, Bass Hotels & Resorts’ Managing Director, Asia Pacific, said:
“By leveraging BHR’s Global Sales and Reservations network, its loyalty
programmes, Six Continents Club and Priority Club Worldwide, we can
ensure significant value creation for our customers who choose the
Inter-Continental brand in Hong Kong.
The hotel opened in 1980 and has since become a symbol of excellence in
Hong Kong, located on the tip of Kowloon Peninsula with breath-taking
views over Victoria harbour to Hong Kong Island. The hotel has some of
the most extensive food and beverage operations of any Hong Kong hotel.
Its restaurants provide a range of fine dining, and are especially
renowned for superb European and Cantonese cuisine. In addition, the
hotel claims the largest ballroom among Hong Kong hotels and also offers
twelve spacious function and meeting rooms catering to business and
social functions. It has been recognised year after year as one of the
leading hotels in the world, and has won numerous awards of distinction
for excellence in service and accommodation.
With this acquisition, Bass Hotels & Resorts now has two
Inter-Continental hotels in Hong Kong. Also located in Kowloon, Tsim Sha
Tsui East, is the Grand Stanford Inter-Continental, Hong Kong.
Richard North, Group Finance Director of Bass PLC, commented: "We are
very pleased to have secured such an important hotel at such an
attractive price. This acquisition meets all of our stringent investment
criteria and will create significant value for shareholders."
Footnote: Following RevPAR growth of over 20 percent in 2000, top tier
hotels in Hong Kong have shown continued strong growth of over 12
percent in the first three months of 2001. Visitor arrivals, having
grown by over 15 percent in 2000 have grown by nearly 8 percent in the
first three months of 2001. This is in line with the Hong Kong Tourist
Boards forecast for the full year. |