DUBAI'S SAFETY & POTENTIAL AS TOURIST DESTINATION HIGHLIGHTED TO KEY GERMAN TRAVEL TRADE

A group of 19 senior decision makers representing Germany's leading travel trade firms ITS Reisen and Jahn Reisen, were given a comprehensive presentation on Dubai's attractions, safety and the potential for developing further tourism at the Department of Tourism and Commerce Marketing's (DTCM) Head Office in Dubai yesterday (November 20th).

"We emphasize that there can be no better starting point for a first time travel trade visitor to Dubai, than a meeting and presentation on Dubai and its attractions at the department's Head Office," said DTCM Manager Missions, Hamad bin Mejren.

"Safety is an important consideration in planning a holiday and one of UAE's great tourist attractions is its safe environment, remarked Mr. Mejren. "The UAE has been voted as the safest destination in the world on several occasions in the recent past by readers of the German consumer travel publication Globo," he stressed.

This visit of senior travel trade Executives from Germany is jointly hosted by Emirates airline and SNTTA Emirates Tours and organized in association with ITS & LTU Touristik GmbH Germany is designed to stimulate business for the coming months.

"Our primary objective is to underline the image of the destination Dubai in view of the current situation following the events in September and showcase Dubai and the UAE as a safe and cosmopolitan destination," said Jyoti Panchmattia, General Manager SNTTA Emirates Tours.

She added that the Agents Tour has twin roles. Apart from the Agents educating themselves on the destination, they will also issue a joint statement to the German media and travel trade, endorsing the safety and the traditional hospitality of the people as well as about its attractions.

Their report is expected to produce far-reaching effects on inbound tourism to Dubai from the German market.