DTCM MEETS OVERSEAS REPRESENTATIVES TO MAINTAIN COMPETITIVE STREAK

The Dubai Department of Tourism and Commerce Marketing (DTCM) convened a three-day high-level meeting (July 16 to 18), of Directors representing the department's six offices around the world, as part of an initiative to strengthen the DTCM's overseas office network and further the professional bond.

"Operating effectively in a global environment demands strategic response to ever-changing world trends and we at the DTCM have periodic meetings with our key overseas personnel to maintain our competitive advantage," said DTCM Director General, Khalid A. bin Sulayem.

Mr. bin Sulayem who chaired the meeting thanked the DTCM overseas office personnel for the efforts they put in during the course of the year and said, "Such meetings are conducive to networking and challenge and encourage our overseas representatives to show initiative, assume responsibility, act flexibly, learn, develop international and multicultural competence, and communicate in an open forum."

"Dubai's tourism industry is entering a high growth phase and this meeting was designed to focus on developing market responsive strategies to attract more visitors to the emirate, refine service standards, and study new strategies for marketing the destination," Mr. bin Sulayem concluded.

Senior personnel attended the meeting from DTCM Representative offices in Australia, Japan, Hong Kong, India, East Africa and South Africa.

The DTCM's network of overseas offices are located in Philadelphia (covering North America - East and Central), Los Angeles (North America - West Coast), London (the UK and Ireland), Paris (France), Frankfurt (Germany), Milan (Italy), Moscow (the Russian Federation), Nairobi (East Africa), Johannesburg (South Africa), Mumbai (India), Tokyo (Japan), Hong Kong (the Far East), Sydney (Australia and New Zealand) and Stockholm (Nordic markets of Sweden, Norway, Denmark and Finland).

The representatives from the department's other offices met Mr. bin Sulayem earlier this month at a meeting in Paris.

A comprehensive familiarization trip was arranged for the representatives that included a tour of the major new developments including Dubai Internet City and Media City as well as meetings with officials from Dubai Palm Developers.