Reservations
Technology Provider Adds 38 Hotels With Over 13,000 Rooms to
International Client Portfolio
TRUST International, a member of the Bertelsmann Group and a global
provider of reservations technology for the hospitality industry, today
announced the company has been chosen to provide reservation technology
to Raffles International Hotels & Resorts including their three brands
of Raffles tier, Swissôtel and Merchant Court hotels. TRUST will provide
full service reservation solutions including GDS and Internet
distribution as well as voice reservations for all of the hotel
company’s locations in North and South America, Asia, Europe, Middle
East, and Australia.
Additionally, all hotel properties under the Raffles master brand
including their corporate office in Singapore, will utilize TRUST View,
a Web-based database management and reporting solution. The TRUST View
software is used to compile and analyze reservation data gathered from
various booking sources, evaluate the success of marketing projects, and
create detailed reports to examine and respond to trends in the
marketplace.
With the addition of Swissôtel’s properties to the Raffles portfolio,
TRUST will now service the company’s 38 hotels with 13,457 rooms in 33
destination cities. Swissôtel has been a TRUST client for over three
years and has experienced very high increases in reservations during
that time period. The Raffles properties will be featured under the
"YR"-code in the global distribution systems and the Swissôtel brand
will be featured under the "SL"-code.
“Adding Raffles to our client listing has validated our continued focus
on providing the highest degree of technology and service,” stated
Connie Rheams, President of TRUST in the Americas. “Our joint services
and technology initiatives will look to support Raffles’ high standard
of quality service across multiple brands.
This adds to the TRUST reputation as global service provider for deluxe
hotel brands. Landmark hotels like the ‘Raffles Hotel’ in Singapore,
Raffles L’Ermitage in Beverly Hills and ‘Brown's Hotel – London’ will
underline our service philosophy," says Sven Hohmann, CEO of TRUST
International.
“Following Raffles’ recent acquisition of Swissôtel in April, we have
evaluated our technology needs for both entities. For three years,
Swissôtel has maintained an outstanding relationship with TRUST to
provide reservation services and technology for their properties,”
according to Michelle Woodley, Vice President, Electronic Distribution
for Raffles International. “TRUST stood out as the premier provider of
reservations for all of our worldwide hotels in terms of service,
technology, and their vision for the hospitality industry.”
The contract is immediately effective with an expected smooth cutover
period from other providers and service partners on December 4, 2001.
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