UAE TO MAKE HEADLINES IN SOUTH AFRICA

The UAE is all set to create headlines across South Africa following the visit of four senior journalists from the Republic who gathered information for in-depth articles on the destination and its attractions according to a press release issued by the Government of Dubai's Department of Tourism and Commerce Marketing (DTCM).

The journalists represented Style Magazine, Leisure Options, South African Garden & Home and Rooi Rose (Afrikaans) which between them command an ABC certified circulation of nearly half a million.

"We have identified and selected these publications for a familiarization trip because they reach out to the higher income group in South Africa which is our target market," said DTCM Manager Missions, Hamad bin Mejren.

He noted that Dubai's hotel establishments recorded a ten per cent growth in guests during 2000 from the South African market.

"By hosting influential writers from such prestigious publications we strive to create greater awareness of Dubai and the UAE's attractions as a tourist destination," Mr. Mejren commented.

A comprehensive itinerary was arranged for the journalists that included a meeting and presentation at the DTCM, as well as site tours of leading hotels and developments in Dubai, the UAE as well as a tour of the emirate's various attractions.