NEW WEBSITE TO GROW BUSINESS TOURISM TO AUSTRALIA

The Australian Tourist Commission today unveiled a new website aimed at boosting the business tourism to Australia.

Launching the website, www.meetings.australia.com at Dreamtime, Australia’s annual incentive travel event, ATC Managing Director Ken Boundy said the website was a one stop shop for incentive and meeting planners around the globe.

“The new website is tailor made for incentive and meetings planners looking for to hold their next meeting, convention or incentive trip down under,” he said.

“The site has five regional gateways providing customised information on Australia and provides sample incentive itineraries in all States and Territories, access to ATC staff and details on Aussie gifts and souvenirs.

“Business tourism is the highest yield sector in Australia’s growing inbound tourism industry estimated to be valued at over $1 billion each year.”

Mr Boundy said the new site would complement the ATC’s activities around the globe to further grow business tourism to Australia.