Singapore Fashion Festival 2001 Explodes in Style

Singapore's Fashion Festival - the world's first consumer fashion event opens in style and splendour on Friday 16 March 2001 at the Temasek Reflections and Sculpture Plaza at Millenia Walk. Guest-of-Honour is Mrs Goh Chok Tong, wife of Singapore's Prime Minister.

The curtain-raiser is Kenzo's colourful Spring/Summer collection, while international jazz singer Laura Fygi and her talented band will grace the evening's entertainment highlights.

Kenzo's spectacular wardrobe of 70 outfits by 40 models will be paraded in dramatic fashion to scintillating pyrotechnics and fanfare. The collection for ladies designed by Kenzo designer Gilles Rosier is a play of lightness and geometry, in rich but subtle colours using all natural fibres. For the men's collection, Kenzo designer Roy Krejberg, inspired by humour, designed the colourful, ethnic and off-beat men's collection.

The evening continues with another fashion show featuring 45 outfits from the Moschino Jeans Spring/Summer collection. This latest collection features sexy numbers and pays tribute to Spain with the authentic use of polka dots and traditional Spanish embroidery. The Moschino show will open with popular MTV VJs, Donita Rose and Belinda Lee.

Perfect 10 DJs Glen Ong, Jean Danker and Rod Monterio will keep the mood of the crowd high at the post-fashion show party till midnight.

Kenzo Fashion Explosion is the first of a series of events that is targeted at the masses throughout the two-week long festival, blending fashion and music.

"Fashion shows by top international labels are not usually viewed by the public on this scale. By doing so, we hope to bring high fashion to both Singaporeans and visitors to Singapore alike in a fun way," said Mr David Lim, CEO of MS Twilight, the organiser of the Fashion Festival.

Ms Nelly Ngadiman, Managing Director of Kenzo's distributor, Belbon Pte Ltd said, "We are honoured to be given the opportunity to do the opening of the Fashion Festival. Kenzo is the epitome, the essence of the best of East and West. This is so appropriate as Singapore is also where the best of East and West is found. It is an honour for all of us in Kenzo to be able to play a part in promoting Singapore as a Fashion Hub in the region and a significant player in the Fashion World."

Mr Kevin Leong, Director Events Marketing of Singapore Tourism Board said, " It is encouraging that high-profile fashion labels are lending their support to the inaugural Fashion Festival. Fashion Festival is an event that STB is proud to support as it adds to the list of world-class events which we have hosted. This is a call to Singaporeans and tourists alike, to join in the two-week long fashion frenzy as we pay homage to fashion on home grounds."

Fashion Festival 2001 is held from 16 to 31 March 01. It is a fashion extravaganza which has its role in reinforcing Singapore's global image as a city that welcomes the latest and the best from the international fashion circuit. The Festival hopes to ride on the strategic timing in March when the season's Spring/Summer collections arrive in the stores. This provides a co-ordinated platform that will create a fashion frenzy and, hopefully, will in turn boost retail sales and tourists arrivals.

Fashion Festival 2001 is supported by Singapore Tourism Board.