Virgin Blue,
Australia’s only low fare carrier has celebrated its first preliminary
financial results by announcing it will begin flying on the world’s
third busiest route, Sydney-Melbourne as of July 15.
The decision follows the release of Virgin Blue’s first trading figures
since its start-up on August 31 last year to its balance sheet date of
31 March 2001.
Virgin Blue expects to record a trading profit in excess of half a
million dollars for the financial period ending 31 March 2001. The net
result after the writing off of abnormal items will be a loss of
$11-million.
The non-trading abnormal item relates to the board’s decision to write
off all costs associated with Virgin Blue’s pre-commencement (16 month
period from November 1999 to August 30 2000). Further details will be
released next week after KPMG gives audit clearance.
Chief Executive, Brett Godfrey, said “this is an exceptional result and
we are delighted, given we are in start-up phase and facing intense
competitive pressures, a failing currency and Gulf War level aviation
fuel prices. We believe we will be well positioned to perform even
better when market conditions improve”.
Virgin Chairman, Richard Branson, hadn’t anticipated Virgin Blue to be
profitable within its first 3-4 years. The airline had its first
profitable month in December 2000, just four months after its start-up.
Brett Godfrey said, “in simple terms, Virgin Blue is cash positive,
despite the doomsday analysts and other cynics who predicted we wouldn’t
even get off the ground, let alone be flying long enough to announce our
first financial results. We believe these results will surprise the
financial community, disappoint the competition and entrench our
position, matched only by our commitment to remain as a viable and
sustainable alternative to the big guys.”
Brett Godfrey continued, “Qantas has spent a lot of time whining about
us ‘whinging’. I imagine its shareholders will be the ones whinging to
their overconfident management team that continues to fritter away
Qantas’s domestic profitability in a futile endeavour to squeeze us out
of the sky. From a competitors standpoint, the sooner Qantas accepts our
right to co-exist in the domestic market, the sooner equilibrium will be
restored, ensuring sustainable low fares and stronger future domestic
profitability for all.
This better than expected performance has led Richard to ask us to move
on to the nation’s busiest route, Sydney-Melbourne,” he added.
Virgin Blue will begin flying between Australia’s two largest cities
with five return flights daily, and plans to increase frequency towards
the end of the year with the arrival of more brand new Next Generation
aircraft.
Brett Godfrey said, “Due to the tremendous demand and support we’ve
received to date, we decided to launch ahead of schedule. As the
industry knows, the availability of low fares on this key business route
was becoming virtually impossible to find. We are entering this market
to live up to our mantra of keeping the air fair”
Flights on the Sydney-Melbourne route will begin on July 15 with Fair
Fares* available from $66 one way on the net and Fully Flexible Fares**
at $189, near half of what the other carrier’s charge for their walk-up
fares.
“Business travellers can now choose whether they want to fly with Virgin
Blue and control their travel costs or continue paying through the nose.
I think Virgin Blue’s Sydney-Melbourne service will be the CFO’s dream
ticket,” concluded Brett Godfrey.
The news was delivered today as Virgin Blue proudly launched its new
daily direct Sydney-Gold Coast service.
Virgin Blue operates the most modern, technologically advanced aircraft
in Australia today, with an average age of less than 5 years, compared
with Ansett’s average fleet age of 13.8 years and Qantas with an average
fleet age of 10.8 years. (Saloman Smith Barney 2001 Fleet handbook)
* “Fair Fares” are changeable for a fee 24 hours before the flight -
Virgin Blue has no “use it or lose it” policy and all tickets are valid
for 12 months.
** “Fully Flexible Fares” can be changed up to 1 hour before the flight
and can also be transferred to a friend, relative or colleague (both
free of charge). |