MUTIARA HOTELS & RESORTS CELEBRATES OFFICIAL LAUNCH OF NEW HOTEL BRAND

Six Mutiara Properties in Malaysia To Create New Level of Malaysian Hospitality

Mutiara Hotels & Resorts was officially launched officially launched on 13 April, 2001 by the Deputy Prime Minister of Malaysia, Yang Amat Berhormat Dato’ Seri Abdullah Haji Ahmad Badawi at a special dinner reception to be held at the opulent and Grand Nirwana Ballroom of Mutiara Kuala Lumpur.

Hosted by the Chairman and Chief Executive Officer of PERNAS International Holdings Berhad, YM Tunku Tan Sri Dato’ Shahriman Tunku Sulaiman, the auspicious event marked another milestone in PERNAS history as being the leading hotel player in Malaysia.

Managed by its subsidiary PERNAS Hotel Management Sdn. Bhd., Mutiara Hotels & Resorts currently operate six properties located in key cities and resorts destinations in the country. They include Mutiara Burau Bay Beach Resort in Langkawi, Mutiara Hotel Johor Bahru (as of August 2001); Mutiara Hotel Kuala Lumpur; Mutiara Pedu Lake & Golf Lake Resort in Kedah, Mutiara Beach Resort Penang and Mutiara Taman Negara National Park Resort, Pahang.

The launching of Mutiara Hotels & Resorts marked the company’s vision to establish itself as a premier hotel brand that provides warm and friendly Malaysian hospitality complementing international standards of accommodation and facilities.

More than 300 guests comprising ministers, senior government officials, ambassadors and other dignitaries will witness the historical moment of officially celebrating the birth of Malaysia’s distinct hotel brand.

"We want our business and leisure guests to experience a service brand that would take Malaysian hospitality to greater heights; to be productive and anticipate our guests’ needs while staying at a Mutiara hotel or resort, no matter what time of the day or night," said Zarita Noordin, group general manager PERNAS Hotel Management Sdn Bhd. "We’re also aligning ourselves strategically with partners such as Utell, the largest reservation company who will represent us in Voice and Global Distribution Systems worldwide.

Mutiara guests can enjoy a guaranteed level of service whether they are travelling on business or are at leisure. A range of products and services have been created to ensure that whether it’s a good nights sleep, a company meeting, an official function or a well-earned break.

Services for the business traveller include provision of Mutiara Club Floors offering deluxe accommodation, personalized check-in/check out services, Mutiara Lounge with complimentary refreshments and dedicated service staff. Phone sockets giving internet access is available in all rooms, as is the provision of extra working space.

A quick reference to all properties can be found on the internet at www.mutiarahotels.com. and new marketing initiatives such as the introduction of Kid Suite and Customer Service Centre will be introduced to ensure that Mutiara guests’ stay is equally rewarding and satisfying.

For the leisure traveller looking to relax, there’s a Mutiara in places well known for culture, sport, sea or sun that the guest is looking for. Everything from golf to scuba diving to jungle adventure is available and a range of added-value leisure products will soon be introduced such as the Mutiara Weekend and Summer Savings to make sure that all the guest has to do is book it and relax.

Recognising the frequent business traveller, Mutiara has just signed an agreement with Malaysia Airlines Enrich Program and its participating partners to offer frequent travellers who stay at Mutiara hotels and resorts with hotel redemption. Enrich has partnerships with more several international carriers and car rental companies. A choice of two city centre, four resort properties means that the frequent traveller can enjoy Mutiara hospitality and earn rewards when they chose to travel in Malaysia.

Reservations can be made at any Mutiara hotels and resorts, online at www.mutiarahotels.com, your travel professional or by contacting the Corporate Sales Office in Kuala Lumpur direct at 60 3 21421601 or toll-free Malaysia at 1800-88-3838. In Singapore, please call the Customer Service Centre at 65 339 2070/334 3844.

Mutiara Hotels & Resorts is managed by PERNAS Hotel Management Sdn Bhd. The company develops, owns, manages hotels, exclusive clubs and resorts, service apartments and hotel properties.