New forecasts
released today indicate that international visitor arrivals to Australia
will decline by 0.4 per cent this year as a result of the terrorist
attacks on the US and the collapse of Ansett, Australian Tourist
Commission, Managing Director Ken Boundy said today.
Speaking following the release of the revised Tourism Forecasting
Council (TFC) forecasts Mr Boundy said the figures indicate a sharp
decline in international arrivals in the last quarter of the year, with
a slow return to growth in 2002.
“A fall of 0.4 per cent in international visitors for 2001 means 22,000
less visitors to Australia than in 2000,” he said. “At the beginning of
the year international visitor arrivals were forecast to grow by around
eight per cent and in August they were revised down to 4.5 per cent.
“This would be the first time since the Asian financial crisis in 1998,
that inbound tourism to Australia has declined, and the third time in
the past two decades.
“As a result of the forecast decline in international visitor arrivals
in 2001 export earnings are also expected to fall by $1 billion in
2001/02 compared to previous forecasts.
“In the first eight months of the year, international visitors to
Australia had grown by around 4.7 per cent, however the attacks on the
US and the collapse of Ansett will result in a drop in international
visitors to Australia.
“The impact of the recent events has an immediate impact on our sector
and the TFC figures indicate a drop of 260,000 international visitors to
Australia in the last three months of the year, compared to what was
expected during this quarter,” he said.
“A major concern for the industry is that inbound visitor arrivals to
Australia during the first quarter of 2002 will also be significantly
down compared to the previous year --which means a very tough six months
for our industry.
“Feedback suggests that forward holiday bookings to Australia are down
from some tourism regions and as such the March 2002 quarter is expected
to be slow for inbound tourism.”
Mr Boundy said the forecasts indicated that the sharpest decline in
visitor arrivals was from the US with visitor arrivals expected to fall
by 8.9 per cent in 2001.
“This will be the first year since 1992 where visitor arrivals from the
US have fallen,” he said. “US visitor arrivals are expected to fall by a
massive 40 per cent in the December 2001 quarter compared to the same
time last year.
“Visitor arrivals from the US are expected to remain flat next year (0.4
per cent growth), and provided consumer confidence returns and economic
conditions improve, visitor arrivals are forecast to return to growth in
2003.
“The ATC has delayed marketing activities in the US, however we are
ready to recommence activities in January next year.
Mr Boundy said the recent events had impacted all Australia’s key
tourism markets to varying degrees, however all arrival forecasts had
been revised.
“Visitor arrivals from Australia’s number one tourism market, New
Zealand is expected to fall by around 10 per cent this year,” he said.
“This is due to a combination of several factors including aviation
access across the Tasman and a double digit growth last year.
“The loss of Ansett combined with the impact of US terrorist attacks
will also impact on visitor arrivals from Japan, with an expected 0.4
per cent drop in arrivals in 2001. However, Australia’s perception of a
safe holiday destination as well as the switch in travel from the US and
Europe, may assist Australia to build market share.
“Europe, including the UK is forecast to be one of the most resilient
inbound markets for Australia with 3.3 per cent growth expected for
2001. This includes solid growth from the most important European
market, the UK, with 5.5 per cent increase in visitor arrivals compared
to 2000.
“Asia is also likely to be less impacted by the US terrorism attacks
with growth of 3.8 per cent expected for this year. However, air
capacity combined with economic uncertainties in some countries will
impact on outbound travel from the region.'
Mr Boundy said the current environment was very tough and uncertain with
consumer confidence down and tightening world economic conditions which
would continue to impact on inbound travel to Australia. |