Radisson SAS
Hotels & Resorts, which operates eight MENA properties, is rising above
the challenges of the worldwide travel and tourism downturn by forging
ahead with a US$ 80 million extensive refurbishment programme,
encompassing hotels throughout Europe and the Middle East, including
Bahrain.
"The group views the need to reinvest in its existing portfolio to
ensure brand standards are continuously maintained as equally important
as investing in new developments," said Kurt Ritter, President and CEO,
Radisson SAS Hotels & Resorts.
"Our established reputation for unparalleled service standards has
underscored our competitive edge in recent weeks. However, we are well
aware that in a commercially challenging environment we cannot afford to
rest on our laurels."
Among the properties at the end of the renovation reassurance is The
Diplomat, Radisson SAS Hotel, Bahrain. The property is upgrading 13 of
its floors, including all guest-rooms. New food and beverage outlets
will be created and the renovation work, scheduled for completion by end
of next year, includes a full lobby upgrade.
A total of 14 Radisson SAS properties, including prestigious London,
Brussels and Vienna hotels, are undergoing refurbishment in a programme
which is scheduled to last until 2005.
Meanwhile, plans for the opening of more MENA hotels continue unabated,
following the recent launch of Radisson SAS Golden Resort, Sharm El
Sheikh, in Egypt.
Radisson SAS Hotels & Resorts, operates six more Middle and Near East
properties in Amman, Aqaba, Baku, Istanbul, Kuwait and Muscat. Three
more are due on line in Egypt soon.
Radisson SAS Hotels & Resorts, includes 111 hotels in operation and 33
under development in 38 countries and is the sole franchisor in Europe,
the Middle East and North Africa for Radisson Hotels & Resorts.
Radisson Hotels & Resorts and its parent company Carlson Hospitality
Worldwide includes 716 hotel and resort locations representing 129,234
guest rooms in 63 countries plus five luxury cruise ships sailing
worldwide. |